Alana Harmond

Why Every Business Website Should Blog

For most businesses, blogs tend to fall in the “maybe later” stack of projects. As in maybe later when we have more manpower, maybe later when we have a bigger budget or maybe later when we have more time.

How to Create Compelling Homepage Content

First impressions are important, right? And your website’s homepage is often the first thing that your audience sees when visiting your site. So, it just makes sense that your homepage content needs to capture your audience’s attention right away. Keep reading to learn more about why your homepage content is so important and how you can make sure you’re getting the most bang for your buck.

How Much Website Content Is the Right Amount?

An argument can be made for both long and short website content. This, of course, makes it confusing for anyone trying to figure out how much content they need on their website. We break it all down, so keep reading to learn more.

The Site Metrics You Should Be Tracking

Site metrics are invaluable tools when it comes to understanding how your website is performing. They can tell you what pages on your website are performing the best and which ones need improvement. They can tell you who is visiting your website and where they found you.

What Web Analytics Can Tell You About Your Site

If used correctly, web analytics can give you amazing insights into your website’s performance. When first digging into them, it can get a little overwhelming — but the payoff is well worth it. Keep reading to learn how these tools can help you improve your site, and in turn, your bottom line.

Things Every Online Video Needs to Grab Your Audience’s Attention

It’s no secret that attention spans are short in the world of social media. If you don’t immediately grab your audience’s attention, they’re going to keep scrolling to the next post. Most brands have already learned that video is the best way to do that. But how do you stand out from all of the other videos and Reels out there?

Website Video Content: Why All Websites Need It

With the internet and consumer behaviors changing constantly, it can be hard to keep up. But one thing that seems to be sticking around is the dominance of video content in the digital world.

You Should Be Investing in Fresh Site Content: Here’s Why

You spent all that time, effort and money getting your website ready for launch. It went off without a hitch and you popped the champagne to celebrate. Now what? If you’re thinking “setting it and forgetting it” when it comes to your new website, then you’re not getting the most out of your investment.

Site Health & SEO: Key Things You Should Know

When it comes to your website, there are a lot of specific things Google cares about: the frequency of your content updates, the way you use keywords and the size of the images you use, just to name a few.

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