An email newsletter can only be successful with a robust roster of email addresses. So how do you get people to sign up for your list? Keep reading to find out.
Email marketing is a great way to connect with customers and share information about what’s going on with your business and industry. The benefits of email marketing are especially apparent when you look at the ROI — $36 for every $1 spent. But your email marketing is only effective if people actually see it, so it’s important to build up your email list.
One of the best ways to get signups for your email list is through a newsletter signup form on your website. Those website visitors are already interested in what your business has to offer, so it’s logical to think that they’d be interested in what your newsletters have to say. But what do you do when you’re not getting new newsletter signups from your website? Don’t worry. We’ve got some tips for you.
Placement Is Everything
You need to make sure that website visitors actually see your newsletter signup form to encourage them to take action. Here are the most common forms that you’ll see and the benefits and drawbacks of each:
- Popup forms – This is the classic form that “pops up” when you load a new webpage.
- Pro: Visitors are sure to see it.
- Con: They can be annoying to a lot of people.
- Inline forms – This appears in the page’s actual content.
- Pro: Anyone reading your page content is likely to be invested in your business.
- Con: Visitors aren’t likely to see it if they aren’t reading the page content.
- Sticky forms – No matter how far they scroll, the form will still show to website visitors.
- Pro: Visitors are sure to see it.
- Con: This is another one that some people find annoying.
- Full-page forms – This is an entire page dedicated to your newsletter signups.
- Pro: There’s nothing to distract the website visitor.
- Con: Visitors will likely have to click off to see this page. The more steps in a process, the less likely people are to complete it.
Figure out which one works best for your specific website and website visitors!
Simplicity Is Best
No one wants to fill out a ton of information just to receive your newsletters. Keep your forms as simple as possible and only ask for the information that is absolutely necessary: name and email.
To grab and hold your website visitors’ attention, make sure your newsletter signup form is branded and includes a pop of color.
CTAs Matter
A strong call to action (CTA) can have a huge impact on converting website visitors to newsletter signups. Here are some ways to make sure that happens:
- Use compelling copy by trying something other than just “Sign Up.”
- Make sure your button stands out from the background. Use contrasting colors and creative design.
Incentives Can Help
If you’ve tried everything and nothing seems to be working, then maybe it’s time to introduce an incentive. This can be anything from a small discount to a free ebook or whitepaper. Basically, you want to give your website visitors something in return for signing up for your newsletter.
Now, Get More Newsletter Signups
You should have everything you need to build a healthy newsletter email list! If you have any questions or need help getting it up on your website, we’d love to work with you. Just reach out, and someone from our team will be in touch about how we can help.
