Services

Strategy

We see it all too often: websites are out of date within a few months because there wasn’t a strategic approach from the start. Content and updates end up costing more in the long run because the website was built for one moment in time. We understand the importance of your website growing with your business, which is why our process begins with strategy.

Strategy comes first.
Success follows.

Infomedia has designed and built hundreds of websites, and we know that planning is key in ensuring that the process runs smoothly. That’s why we take a content-first approach with each project we take on. Planning and strategizing at the beginning of the process not only ensures that the project stays on track, but also that we’re building solutions that fit your content instead of trying to fit a square peg into a round hole.

Our project management team begins each project with the Discovery phase where we learn about your business and goals. This phase is shaped around your project, so if you’re in need of custom copywriting or editing or digital strategy and SEO, we have you covered. Our strategists also plan your site’s navigation and structure, ensuring that your website is mapped for success right from the get-go.

Let’s Talk
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Discovery

We begin our projects with a discovery meeting to find out as much as we can about your business and your goals. When we know your goals, we can come up with a custom strategy to help achieve them!

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Copywriting

Don’t have time to write the text for your website? Let us handle it! Our team of content experts understand and implement best practices for website copy — saving you time and putting your business in its best light.

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Sitemapping

The pages that go on your new website should be intentional and help your customers navigate to an end goal. We create unique site maps for each project — and explain the reasoning behind them.

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Project Management

We believe in advocating for our clients, and your project manager will help do just that. When you sign on with Infomedia, you’ll be assigned a dedicated project manager to get you to the finish line.

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Digital Strategy / SEO

Digital strategy includes keyword research, search engine optimization, digital advertising and more. They’re tools that help us reshape the content of your website so it’s more attractive to search engines — and your potential clients.

FAQs

  • Why does Infomedia take a strategy-first approach to projects?
    We can build you a beautiful website, but without a plan, it’s probably not going to serve you well in the long run. Assigning you a project manager from the very beginning, creating a site map, nailing down a defined project scope and determining what content is needed before design begins results in a beautiful site that actually meets your needs.
  • What is a site map?
    A site map is a plan for how the pages of your website will be arranged. We create site maps based on user experience best practices and your individual goals.
  • Can you write the copy for my entire website?
    Absolutely! We can write as little or as much as you need.

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