Getting Your Ecommerce Site Ready for the Holidays

It may seem too early to start thinking about the holidays, but when it comes to your ecommerce site — now is the time to start preparing.

Did you know that 57% of people in the U.S. do their holiday shopping online? And 60% of U.S. consumers start their holiday shopping before the month of December. This means that it’s important to get your ecommerce site ready for the holidays sooner rather than later. Keep reading for some tips to help you get started.

Get Ready for More Traffic

With the number of online shoppers increasing, you need to make sure your ecommerce site is ready to handle all of that extra traffic! The last thing you want is for your website to go down at such an important time of year.

Test Your Site’s Stability

There are two main things to keep in mind when thinking about your website’s stability — speed and security. Your website’s speed can directly impact ecommerce sales because no one wants to sit around and wait on a site to load so they can make a purchase. Site security is equally important because you don’t want a cyber attack to take your website down during the busiest time of the year.

Look at Third-Party Integrations

Are your third-party integrations up to date? If not, now is the time to do it! You want to make sure that they can handle the uptick in traffic. Once you get everything up-to-date, it’s best not to add any more integrations until after the holidays. They can drastically change how your website operates, breaking flows or slowing it down.

However, plug-ins and third-party integrations can be complicated, and making errors may cause your website to break. That’s why we recommend having a developer perform the updates for you.

Double Check Your Customer Experience

Your customers are looking for a quick and painless checkout process. If you don’t give them that, then they may just move on to your competitor. Here are some ways that you can improve your customer experience.

Test Site Speed

This one is so important that it bears repeating. Make sure that your site is fast! Have your team check page load times to make sure your customers get the best experience possible. If you’re not sure how to check your site speed, our Support team can help!

Turn on Cart Abandonment Notifications

Sending a customer a push notification after they abandon their cart could be just the ticket to get them to complete that purchase. Now is the time to implement and test this helpful feature, and we’re here to help if you’re not sure how to do it.

Need Help Getting Your Ecommerce Site Ready for the Holidays?

Our team here at Infomedia is more than capable of getting your ecommerce site in top shape for the holiday rush. Get in touch with us today to find out how we can help make your holiday season as successful as possible.

Alana Harmond

About Alana

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.

See more articles from Alana Harmond

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