It doesn’t matter if you’re a one-man show or the CEO of a growing company — it can be intimidating to create a blog from scratch. We get it. But the benefits of a blog make it worth finding the time. That’s why we put together these tips to help you get started. Keep reading for more.
What Does Blogging for Your Business Look Like?
It can be hard to deny the benefits of why you should be blogging — increasing SEO, building trust and establishing yourself as an industry expert. But all of that only works if you use blogging the right way.
Blogging Dos
Although consistency isn’t as important to Google anymore, it is helpful for your readers and for creating an internal schedule. You should start off by creating a blog calendar that you can confidently stick to. If you don’t have time to create two blogs a week, don’t commit to that. Maybe start out with two blogs a month.
It’s also important to create a strategy to share your blogs. You don’t want to spend all that time creating content for it to just sit on your website. Plan to send your blogs out as a newsletter or post to social. Just be sure to create a plan and stick to it.
Blogging Don’ts
It can be easy to feel like your business blogs should be a pitch for your business, but don’t give in to temptation! Your blogs should provide value for your audience. This can help you attract new website visitors and build trust with them.
What Should You Blog About for Your Business?
When creating your blogging schedule, it’s the perfect time to decide on what to blog about for your business. Here are a few things to consider when picking blog topics.
Evergreen Content
Don’t invest time and energy into blog topics that will be old news shortly after posting. This allows you the opportunity to reshare your content, getting the most value out of your content.
Industry News
If there’s some big news in your industry, your business blog is the perfect opportunity to weigh in and establish yourself as an expert in your field. To make sure that your content stays relevant, update these blogs whenever the information and news changes.
Behind the Scenes
Build brand trust and awareness by giving your website visitors a view behind the curtain. Sharing your office culture through your blog can give your company a human face and help your brand stand out from the crowd.
Frequently Asked Questions
Address your website visitors’ questions in one fell swoop with a FAQ blog. Combine all of the questions you get from customers and answer them all in one convenient place. This means that you can refer people directly to your blog for their questions.
Get Creative with Your Business’s Blog
Ultimately, the sky’s the limit when it comes to deciding what to blog for your business. As long as you’re providing value for your visitors, you’re on the right track. If you need some help setting up your website for blogs or deciding what to blog about, then reach out to our team today. We’re excited to help you get started!
