An argument can be made for both long and short website content. This, of course, makes it confusing for anyone trying to figure out how much content they need on their website. We break it all down, so keep reading to learn more.
How Much Website Content Do You Need?
Everyone knows that a website needs content. But there’s some uncertainty when it comes to how much website content is the right amount. You often have to balance how much your audience can absorb with enough content to rank well with search engines.
Long
Ultimately, the argument for long website content boils down to this — more website content means more keywords. This means that longer website content can have a significant SEO value. More content and keywords allow search engines to accurately categorize your content, understand what you do and show your website to more people who would be interested.
Long website content also means your audience is getting more information about your organization or your products. Many believe that more content means that you’re more likely to convert website visitors to take your desired action.
Short
With that in mind, you also have to understand that your audience is only able to hold on to so much information. Large blocks of text can put off some visitors who prefer to get their information from graphics, images or videos. It’s also argued that short website content can help you get your main message across quickly and effectively.
Common Ground
So, what do we think? Both sides have a point! While that’s not a perfect answer, there is a way to balance both SEO value and concise language. You just have to take a careful approach to include enough information for SEO value, but not so much that your website visitors are turned off to your message.
How Do You Balance Content Formatting and Design?
Luckily, one of the best ways to balance these two conflicting ideas is with intentional website design. By breaking your website content into bite-sized pieces, you’re able to get in all the information you need without overwhelming your audience. (Just think about how this blog is laid out. Headings, subheadings and paragraphs all make it easier to follow and skim.)
Ready to Get Started?
We’ve got you covered if you need some help with website content. Our team of expert copywriters can perfectly capture your organization’s messaging in a way that compels your audience to take action. Get in touch today.
