Website Marketing

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How You Can Tell If Your Website Is Successful

You worked so hard to make sure your website is a perfect representation of your brand. You painstakingly chose the photography, proofed the copy and approved the design. But what now? In a world where everyone has a website, how do you make sure yours stands out from the competition? Keep reading for some tips to make sure the right people find your website!

Five Signs You Need a New Website

If you’re already asking yourself if it’s time for a new website, then odds are that the answer is yes. Unfortunately, most businesses still use completely outdated websites — no longer driving significant traffic or engagement. That’s why we put together some red flags that you should keep an eye on. If you answer yes to any of these questions, it’s past time for a new website.

Get Your Photos Ready for Your New Website

Photos can make or break even the best website design, so it’s important to have great images when you’re building a new site. The easiest way to get great photos is to hire a professional to set up a photo shoot — they can get exactly the right shots and make sure everything is covered, and they’ll edit and resize the photos for you. But what if you can’t make that happen?

Updating Your Website for the NEW New Normal

You probably updated your website at the beginning of the pandemic, but have you given it another look? Lots has changed in the past year, and it’s more important than ever to keep your customers informed. Start with your website — double check to make sure all of your information is accurate and make sure you’re providing the best possible user experience for everyone that visits your site.

Microsoft to Phase Out Internet Explorer

For quite some time now, Microsoft has been phasing out the use of Internet Explorer as a web browser. If you’re still using Internet Explorer, we understand — it can be hard, and even costly, to make a major change, especially when it impacts your entire company. But, with Microsoft drawing a line in the sand, it’s clear that it will only get harder and harder to use Internet Explorer.

Is Your Ecommerce Website Ready for a 2020 Christmas?

It’s not quite Halloween, but brick-and-mortar shop owners are already thinking ahead to the holiday season — and after this Grinch of a year, the forecast may not be looking so merry and bright. Many retailers haven’t had to depend on their websites for sales in the past, but this year will be different — and a little preparation can go a long way in getting your site ready to sell.

Writing Website Copy Users Will Actually Read

Don’t bore the visitors of your site with mundane information. Instead, guide them through an experience and lead them to take action. In this blog, we’ll explore the ins and outs of writing UX copy — and how you can use it to generate more sales and leads.

Support Your Clients with a Custom Training Center

Our Training Center has been an important client resource for years, but during the COVID-19 outbreak, it’s become even more popular. It gives us a way to connect with our clients in a way that’s helpful, not pushy. It empowers clients who want to learn more about improving their web presence to learn in a way that’s adaptable to their schedules and always accessible.

What’s the Best Way to Take Contactless Payments?

One day, you’re open to the public. Suddenly, you’re plunged into offering curbside service and delivery options. Then, just as quickly, you’re doing a hybrid of both — maybe you’re able to open your doors, but only to a limited number of people, and only if you take huge precautions. Many customers still expect contactless options.

Free Webinars to Watch During Quarantine

We’ve had to indefinitely postpone our Lunch & Learn series for 2020. Lunch & Learns are a time when we look forward to meeting with our clients, and we miss seeing you all in person. (We miss seeing each other in person, too, actually.) But all is not lost — today we launch a new series of short webinars to help stay up-to-date on website news and improvements.

How to Get Your Ecommerce Site Up and Running Fast

As COVID-19 keeps so many of us inside “social distancing,” more and more small business owners who’ve always relied on their brick-and-mortar stores are suddenly needing to launch online businesses. Are you a business owner who currently has a website that you’ve always used as a sort of brochure, but now you need it to start working for you and selling products?