It’s not quite Halloween, but brick-and-mortar shop owners are already thinking ahead to the holiday season — and after this Grinch of a year, the forecast may not be looking so merry and bright. Many retailers haven’t had to depend on their websites for sales in the past, but this year will be different — and a little preparation can go a long way in getting your site ready to sell.
Don’t bore the visitors of your site with mundane information. Instead, guide them through an experience and lead them to take action. In this blog, we’ll explore the ins and outs of writing UX copy — and how you can use it to generate more sales and leads.
The key to making Google Analytics work for you is being able to translate the data points into answers to questions you really want to know about your customers. Graphs and charts aren’t helpful unless you can turn them into useful action steps.
With many businesses now operating remotely for the first time ever, you’ve probably discovered that there are upsides and downsides to telecommuting. One positive of remote work is location flexibility, but this comes with its own set of risks for both you and your customers.
If you post regularly to your website, blog or social media, learning to take your own website photos can save you money and frustration. Infomedia’s new workshop will teach you how to get great results using the camera (or phone) you already own.
Our Training Center has been an important client resource for years, but during the COVID-19 outbreak, it’s become even more popular. It gives us a way to connect with our clients in a way that’s helpful, not pushy. It empowers clients who want to learn more about improving their web presence to learn in a way that’s adaptable to their schedules and always accessible.
One day, you’re open to the public. Suddenly, you’re plunged into offering curbside service and delivery options. Then, just as quickly, you’re doing a hybrid of both — maybe you’re able to open your doors, but only to a limited number of people, and only if you take huge precautions. Many customers still expect contactless options.
Admittedly, I’m very weird in many ways. First off, my wife and I have five children. Weird. Also, I’m a pretty big (very big) Star Wars fan. Weirder. I genuinely think D&D and Pokemon are just as engaging and valuable to the human experience as football or baseball. Straight up nerdy.
Is quarantine keeping you on the couch a little more than you’d like? Has losing access to your gym thrown off your workout routine entirely? Is your pantry stocked with comfort foods instead of fresh vegetables because getting groceries is such an ordeal? Yeah, us too.
We’ve had to indefinitely postpone our Lunch & Learn series for 2020. Lunch & Learns are a time when we look forward to meeting with our clients, and we miss seeing you all in person. (We miss seeing each other in person, too, actually.) But all is not lost — today we launch a new series of short webinars to help stay up-to-date on website news and improvements.
There is something spiritually important about being able to gather together. Worship, communion, breaking bread, holding hands — these are all integral parts of our services, and they can’t be replaced by simply watching a service online.
Since more and more Americans are being quarantined, many of us have been plunged into the world of working remote when we weren’t expecting it. One reality for many of us when it comes to remote working is video conferencing — being in remote meetings over Google Hangouts, Zoom, Go to Meeting or Slack Video Conferencing.
As COVID-19 keeps so many of us inside “social distancing,” more and more small business owners who’ve always relied on their brick-and-mortar stores are suddenly needing to launch online businesses. Are you a business owner who currently has a website that you’ve always used as a sort of brochure, but now you need it to start working for you and selling products?
The Infomedia Christmas party was a bit bigger this year; we joined together with our sister companies, Uptick (digital marketing) and CrowneWorks (video and photography). And although we usually go offsite for our holiday party, this was the year we all moved in together to a new office across the street from Pepper Place, so we decided to have our party at the office so our families could see our new space.
Online storage providers like Google Drive and Dropbox offer an easy way to house images and files for collaborating with other businesses, freelancers and coworkers. For our clients, it’s a convenient way to share high-quality images without accidentally sending compressed, low-resolution versions of your images.
Images are an essential part of websites and blogs: they make your page look more appealing, support themes or moods in your writing, and are informative for your readers. Plus, they can show off how photogenic your dog can be.
While 2019 might seem to be winding down, the amount of events are only gearing up in Birmingham. Spend November attending festivals, learning more about the Magic City’s history and looking for unique Christmas gifts. You’ll find all of these events and more on our free calendar download.
Could you be sabotaging your blog? Your business has a website and you’re well-versed in your industry, so why not blog about it? That may seem to be an easy task from the outside looking in, but blogging can take more time and effort than most people realize.
With the leaves changing, weather becoming a bit more bearable and entertaining events happening around Birmingham, October is a great month for getting out. From the Punk Rock Flea Market to Boo at the Zoo, there are many fun activities for a range of interests.