Why Your Website Needs Ecommerce (and How to Get it)
Ecommerce, or selling your products or services via your website, is an important step to growing your business in an efficient, convenient and very, very profitable way.
Category: Online Marketing
GDPR’s Regulations are Affecting Google Analytics — Here’s How
Your Google Analytics reports might look significantly different under this new policy.
The Structure of a Good Newsletter
Learn how to write newsletters that will have clients opening, reading and learning from them.
How the GDPR May Affect Your U.S.-Based Business
This change to European Union data security protocol is expected to be far-reaching.
Why Listicles Might Be the Content Type Your Blog Needs
They’re easy to write, quick to read and do great in search engines. Why haven’t you started writing listicles for your business yet?
You’ve Got Mail: Writing an Email Newsletter People Actually Read
Are your email newsletters going unopened? Try these five tweaks.
Yes, There’s Something Better than First Place
“If you ain’t first you’re last,” says fictional race car driver Ricky Bobby.
But that doesn’t always hold true on the internet.
7 Ways to Get Your Ecommerce Website Ready for the 2017 Holiday Season
Have you made your list and checked it twice? A little planning in the fall months can make your ecommerce site’s holiday season run much more smoothly once Christmas gets closer.
Now Is the Time to Get Your Ecommerce Site Set up for Christmas 2017 (Yes, Really)
Have an ecommerce business? Now’s the time to start thinking about getting your site ready for the 2017 holiday season.
Google Penguin 4.0: The Flightless Bird That Can Take Your Rankings Sky High
What exactly is Google Penguin and what it means for you as a website owner? Google adapts its Core Algorithm in final Penguin update.
4 Digital Marketing Strategies You Need in 2016
What are the digital strategies your company should be focusing on, and how can the help? Here are a few techniques we at Infomedia find effective with many of our clients.
10 Ways to Get Your Website Ready for Cyber Monday
Cyber Monday is coming up soon, but there’s still plenty of time to get your site in order and rack up some big sales. And remember, if you’re an Infomedia client, we’ll help you with all of these — just give us a call.
Want to Get a Handle on Social Media? This Class Is for You!
You know Carrie from our Lunch & Learns — this Saturday, she’s teaching a one-day workshop that goes over all the basics of blogging, Instagram, Twitter, Facebook, Pinterest and more. She’ll teach how to craft a message, and how to juggle social media even when you’re busy and stressed.
August Lunch & Learn Recap: Email Marketing 101
Refresh yourself with the highlights of our August Lunch & Learn on Email Marketing. And if you missed it, this is a great way to learn a few tips & tricks.
Stop Monkey-ing Around! Use MailChimp to Send Better Email Newsletters
How do you get started setting up an email newsletter for your business? Thankfully, it’s pretty simple with a tool like MailChimp or Constant Contact. We like both services, but today we walk you through starting a free MailChimp account.
Let’s Get Personal: 7 Ways an Email Newsletter Can Grow Your Business
You probably see several newsletters in your email inbox every week — but does your business have its own newsletter? If not, you could be missing out on customers. We’ve revamped our Infomedia newsletter and seen a lot of success from it, and we’re sharing our secrets on today’s blog.
Google, Google, Read All About It
When Google makes an announcement, you need to pay attention. Google is giving webmasters over a months notice to follow their new guidelines in mobile friendliness. They announced that on April, 21 the mobile search engine results will weigh more heavily on your site being mobile friendly. How to know if you’re ready Google has […]
5 SEO Techniques for Local Businesses
We talk a lot about SEO (Search Engine Optimization), and it’s because SEO can have a big impact on the bottom line of your business. Google often changes their algorithm, making SEO more tricky — some of these Google’s algorithm changes are small, and some are really big. The real winner in SEO strategy these days? Going local. We’ve seen this trend coming for some time, but Google’s local focus is only growing as people search more locally and use their smartphones to search.
Our Groundhog Saw His Shadow Too: 6 Ways to Help Your Site Weather 6 More Weeks of Winter
February has finally arrived! That silly groundhog has seen his shadow, and Valentine’s is right around the corner. We thought long and hard and forecasted a few ways to weather you and your site over until that beautiful spring sunshine beams through the clouds again and the spring flowers begin to blossom. Here are 6 new things to do over the next 6 weeks until spring finally shows up: (with a slight Valentine’s theme because it’s February, and why not?)
If You Build It, Will They Come?
Want people to visit your website? It takes 3 strategies: local optimization, pay-per-click & content marketing to come to the top of a Google search.
5 Ways to Blog Better in 2015
Carrie Rollwagen, author of The Localist, shares her blogging resolution tips and five ways to blog better in the new year.
Birmingham FEAST Puts a New Spin on Microgrants
There’s a new team supporting dreamers on a quest to launch innovative projects, and it’s called Birmingham FEAST. Teams or individuals get together to pitch their project ideas, and then a group gathers at the FEAST supper to vote on the ideas presented. Whichever project is chosen that night gets a $5,000 grant to make it happen.
Our Local Copywriter Is Kickstarting a Book!
We’ve talked several times about the crowd-funding site Kickstarter and how we think it’s a great way to help finance new businesses. But this time, it’s one particular Kickstarter campaign that has our hearts: Our very own copywriter, Carrie Rollwagen, has created a video to help fund her new book, The Localist. Carrie’s non-fiction book […]
Is HTTPS Now a SEO Ranking Signal?
Google has announced that HTTPS — HTTP Secure, or HTTP over Transport Layer Security — will be used as a ranking signal.
Don’t Feel Like Blogging? Hire a Ghost.
I’ve been an advertising professional and a motivational speaker. I’ve been a potter and a wedding coordinator. I’ve been a CEO and a lawyer and a musician and graphic designer. It’s not because I’m a secret agent or anything (although that would be pretty rad). It’s because I’m a ghostwriter, and that means it’s […]
Breaking It Down: Five Essential Elements Every Ecommerce Site Needs
Every ecommerce website needs certain key elements in order to succeed. Here is more information from the experts at Infomedia.
Get a Leg up: Google Study Suggests Branding Benefits from PPC Advertising
Google’s new study on branding and (PPC) Pay Per Click advertising has interesting branding implications.
What Do Google Authorship Changes Mean for Your SEO?
Google has announced that an upcoming change to Google Authorship will involve removing Google+ profile pictures from search results.
Unlock Higher Readership Numbers: Ask Questions to Boost Social Media Marketing
In social media marketing, asking questions can generate significant engagement.