Category: Online Marketing

Google, Google, Read All About It

When Google makes an announcement, you need to pay attention.  Google is giving webmasters over a months notice to follow their new guidelines in mobile friendliness.  They announced that on April, 21 the mobile search engine results will weigh more heavily on your site being mobile friendly. How to know if you’re ready Google has […]

5 SEO Techniques for Local Businesses

We talk a lot about SEO (Search Engine Optimization), and it’s because SEO can have a big impact on the bottom line of your business. Google often changes their algorithm, making SEO more tricky — some of these Google’s algorithm changes are small, and some are really big. The real winner in SEO strategy these days? Going local. We’ve seen this trend coming for some time, but Google’s local focus is only growing as people search more locally and use their smartphones to search.

Our Groundhog Saw His Shadow Too: 6 Ways to Help Your Site Weather 6 More Weeks of Winter

February has finally arrived! That silly groundhog has seen his shadow, and Valentine’s is right around the corner. We thought long and hard and forecasted a few ways to weather you and your site over until that beautiful spring sunshine beams through the clouds again and the spring flowers begin to blossom. Here are 6 new things to do over the next 6 weeks until spring finally shows up: (with a slight Valentine’s theme because it’s February, and why not?)

Birmingham FEAST Puts a New Spin on Microgrants

There’s a new team supporting dreamers on a quest to launch innovative projects, and it’s called Birmingham FEAST. Teams or individuals get together to pitch their project ideas, and then a group gathers at the FEAST supper to vote on the ideas presented. Whichever project is chosen that night gets a $5,000 grant to make it happen.

Our Local Copywriter Is Kickstarting a Book!

We’ve talked several times about the crowd-funding site Kickstarter and how we think it’s a great way to help finance new businesses. But this time, it’s one particular Kickstarter campaign that has our hearts: Our very own copywriter, Carrie Rollwagen, has created a video to help fund her new book, The Localist. Carrie’s non-fiction book […]

Don’t Feel Like Blogging? Hire a Ghost.

  I’ve been an advertising professional and a motivational speaker. I’ve been a potter and a wedding coordinator. I’ve been a CEO and a lawyer and a musician and graphic designer. It’s not because I’m a secret agent or anything (although that would be pretty rad). It’s because I’m a ghostwriter, and that means it’s […]