Could you be sabotaging your blog? Your business has a website and you’re well-versed in your industry, so why not blog about it? That may seem to be an easy task from the outside looking in, but blogging can take more time and effort than most people realize.
Find out the latest marketing trend that could bring you in more money.
Learn our four favorite ways of creating content that keeps readers engaged.
Instead of pushing products, use branded content to tell a story and generate long-term loyalty.
Keep your clients (and Google) engaged with a regular posting schedule.
I’m a huge college basketball fan. I’ve loved the game for as long as I can remember. It’s a game where the collective sum of its parts is often greater than stellar individual performances. Momentum often defines the winner and lack of it often leads to a loss.
Keep your budget in check, and boost your brand, with these easy marketing techniques.
It may seem tempting to get your message right into customers’ faces, but there are a few drawbacks to consider first.
Getting the search engine giant to show you some attention can improve your site’s success.
Content is key to a great website, so having a professional on-hand to help can make a big difference.
Ecommerce, or selling your products or services via your website, is an important step to growing your business in an efficient, convenient and very, very profitable way.
Your Google Analytics reports might look significantly different under this new policy.
Learn how to write newsletters that will have clients opening, reading and learning from them.
This change to European Union data security protocol is expected to be far-reaching.
They’re easy to write, quick to read and do great in search engines. Why haven’t you started writing listicles for your business yet?
Are your email newsletters going unopened? Try these five tweaks.
“If you ain’t first you’re last,” says fictional race car driver Ricky Bobby.
But that doesn’t always hold true on the internet.
Have you made your list and checked it twice? A little planning in the fall months can make your ecommerce site’s holiday season run much more smoothly once Christmas gets closer.
Have an ecommerce business? Now’s the time to start thinking about getting your site ready for the 2018 holiday season.
What exactly is Google Penguin and what it means for you as a website owner? Google adapts its Core Algorithm in final Penguin update.
What are the digital strategies your company should be focusing on, and how can the help? Here are a few techniques we at Infomedia find effective with many of our clients.
Cyber Monday is coming up soon, but there’s still plenty of time to get your site in order and rack up some big sales. And remember, if you’re an Infomedia client, we’ll help you with all of these — just give us a call.
You know Carrie from our Lunch & Learns — this Saturday, she’s teaching a one-day workshop that goes over all the basics of blogging, Instagram, Twitter, Facebook, Pinterest and more. She’ll teach how to craft a message, and how to juggle social media even when you’re busy and stressed.
Refresh yourself with the highlights of our August Lunch & Learn on Email Marketing. And if you missed it, this is a great way to learn a few tips & tricks.
How do you get started setting up an email newsletter for your business? Thankfully, it’s pretty simple with a tool like MailChimp or Constant Contact. We like both services, but today we walk you through starting a free MailChimp account.
You probably see several newsletters in your email inbox every week — but does your business have its own newsletter? If not, you could be missing out on customers. We’ve revamped our Infomedia newsletter and seen a lot of success from it, and we’re sharing our secrets on today’s blog.
When Google makes an announcement, you need to pay attention. Google is giving webmasters over a months notice to follow their new guidelines in mobile friendliness. They announced that on April, 21 the mobile search engine results will weigh more heavily on your site being mobile friendly. How to know if you’re ready Google has […]
We talk a lot about SEO (Search Engine Optimization), and it’s because SEO can have a big impact on the bottom line of your business. Google often changes their algorithm, making SEO more tricky — some of these Google’s algorithm changes are small, and some are really big. The real winner in SEO strategy these days? Going local. We’ve seen this trend coming for some time, but Google’s local focus is only growing as people search more locally and use their smartphones to search.
February has finally arrived! That silly groundhog has seen his shadow, and Valentine’s is right around the corner. We thought long and hard and forecasted a few ways to weather you and your site over until that beautiful spring sunshine beams through the clouds again and the spring flowers begin to blossom. Here are 6 new things to do over the next 6 weeks until spring finally shows up: (with a slight Valentine’s theme because it’s February, and why not?)