The Site Metrics You Should Be Tracking

Site metrics are invaluable tools when it comes to understanding how your website is performing. They can tell you what pages on your website are performing the best and which ones need improvement. They can tell you who is visiting your website and where they found you.

But you’ll only get all of this information if you know which site metrics to track with Google Analytics. Luckily, we’re ready to share all of that with you! 

Site Traffic

The ultimate purpose of your website is to get people to look at it, right? Well, monitoring your site traffic allows you to see how well it’s doing. You’ll be able to measure your site’s attractiveness to your audience by seeing how many total visitors you’ve had. 

You can view your site traffic data in the Audience tab of Google Analytics.

Pro tip: Looking to increase traffic to your site? Search Engine Optimization (SEO) is one of the best ways to do just that.

Conversion Rate

More than likely, the next purpose of your website is to convert potential customers into actual customers. If your organization sells products, then site metrics allow you to see the number of visitors who actually purchase something from your site. 

Check the Conversions tab in Google Analytics to see your conversion data.

This one might require a little bit of math on your part, but it’s easy. Just divide the number of purchases or desired actions by the total number of visitors. 

Top Pages

Site metrics also allow you to determine which page on your website is getting the most views. This lets you know exactly what your audience is most interested in and continue to push it in the future. For example, if a blog is your top-visited page, you’ll likely want to post more blogs on that same topic.

Your data for top pages can be found in the Behavior tab in Google Analytics.

Bounce Rate

When people visit your website, you want them to stick around for a bit to learn all about your business. Your bounce rate tells you how many people immediately leave your site after viewing just one page — this information is found on the Home dashboard in Google Analytics, so it’s easy to access quickly. 

If you have a high bounce rate, it’s probably time to figure out why. A few common reasons are slow loading speeds, misleading titles and/or meta descriptions or even efficient content that gives them everything they need to know.

Time Spent on Site

This one ties in with bounce rates. You want people to spend time on your site, viewing all the wonderful information you worked so hard to get there. When looking at your site metrics, you can see the average time spent on your site by checking the Session Duration. This information is located on the Home dashboard right next to the Bounce Rate. 

The longer someone spends on your site, the more likely they are to convert and purchase your product or engage with your company. As an added bonus, if visitors spend a while viewing your site, it signals to Google that you have valuable information and can boost your SEO ranking. This, in turn, increases your website traffic — it’s all connected!

Traffic Sources

When investing in digital marketing, you need to know where your audience is finding your website. Site metrics will show you where visitors clicked on your link, whether that’s from a social media post or organic search results. When you understand what sources bring traffic to your site, you can adjust your marketing strategy and content distribution accordingly.

To view your traffic, check out the Acquisition tab in Google Analytics. 

Need Help With Site Metrics?

We’ve got you covered. Our team of experts is ready to help you understand the world of site metrics. So, get in touch today, and we’ll hit the ground running to find the best solutions for your business or organization. If you’d like to learn more about Google Analytics, check out our Training Center or this episode of One Quick Question.

Alana Harmond

About Alana

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.

See more articles from Alana Harmond

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