New year, new website goals. There’s no better time to make sure your website strategy aligns with your overall business goals. Here's a list of 8 things to consider when getting started.

The new year is here, and it’s time to set things in motion. Whether you’re looking to build a new website, hire new employees or increase your overall profits, there’s a website strategy to support your goals. The best part? Infomedia clients have their very own account representatives to help them get there.
Here are some topics to consider before your free website strategy consultation:
1. Review Your 2025 Business Goals
Think bigger than just your website. What are your business goals for the year ahead? Is it to increase revenue? Or maybe you really need to grow your team? Launch new products? Enhance customer engagement? Reach new markets? Your website can play a role in all of that.
You tell us the big picture, and we’ll help you come up with a way to use your website to achieve those goals.
2. Review Your Search Data and Identify Opportunities
It’s time for a deep dive into your search data. Once you have a good understanding of where you are, you can begin to look for new opportunities for growth. (Spoiler: There are always opportunities for growth.)
Your account rep can help you comb through your Google Analytics data and uncover what you’re not seeing. Maybe there are keywords you’re missing, or maybe your SEO strategy can use a little fine-tuning. By reviewing your search data, you’ll be able to identify those opportunities to expand your reach and improve how your site performs.
3. Plan for Regular Content Updates (No, Really)
Set it and forget it is not the approach you want to take with your website content — especially if you want to stay relevant with search engines and your website visitors. You need a plan for how you’re going to regularly update your website content (i.e. photos, videos and copy). Without a plan, it’s easy to tell yourself, “I’ll do it later” — and later never comes.
Your account rep can help you schedule regular updates throughout the year. Whether it’s refreshing images, adding new videos or revising copy to reflect your current goals, a content plan ensures your site remains engaging. Not to mention, it’s essential for SEO. Google loves fresh content, so if your website hasn’t had an update in a while, now’s the time to change that.
4. Create a Blogging Strategy for 2025
If you’ve been blogging, great. But are your blog posts working as hard as they can?
Having a blog isn’t just about posting random updates — it’s about creating valuable, consistent content that truly resonates with your audience and helps improve your SEO. We can help you see what worked in 2024 and optimize your content for 2025.
If you’ve been blogging, it’s important to review how your blog performed last year and create a new plan for 2025. Your account rep can help you refine your content strategy, identify topics to target and ensure your blog remains an effective part of your digital marketing strategy. This way, your blog will continue to drive traffic, educate your audience and help you rank higher in search results.
5. Review Ongoing Campaigns and Performance
Did you run paid ads, email campaigns or other marketing initiatives in 2024? How did they perform? If you’re only looking at high-level metrics like page views and traffic, then you’re missing out on valuable insights.
We can help you customize event tracking to get a deeper view of your campaign’s performance. Custom event tracking allows you to monitor things like form submissions, CTA clicks and even interactions with specific elements on your site. This data can help you see how effective your campaigns, content and user experience are.
6. Improve User Experience and Navigation
Is your website easy to navigate? Are users getting where they need to go quickly and efficiently? If not, it’s time to take a closer look at your user experience (UX). A website that’s hard to use will frustrate visitors, increase bounce rates and ultimately hurt conversions.
Your account rep can help you identify any pain points on your site — whether it’s confusing navigation, unclear CTAs or slow load times. Together, we can create a more intuitive and user-friendly experience that keeps visitors engaged and drives conversions.
7. Plan for Website Changes Throughout the Year
Websites are meant to grow with you. Whether it’s keeping content fresh, updating product pages or adding new features, your website will need regular tweaks throughout the year.
Talk to your account rep about how you’ll handle these ongoing changes. Having a plan in place for regular updates and optimizations will help keep your website aligned with your business needs as they evolve over time.
8. When to Get Started
There’s no time like the present. Waiting until later in 2025 means you’re missing prime opportunities to grow your business. Schedule a meeting with your account rep today, and make sure your website strategy is aligned and ready to support your overall business goals. With thoughtful planning, clear direction and ongoing collaboration, we’ll help you start 2025 off with a bang.