So, your website needs a little something, but you’re not sure if it’s time for a whole new website. The good news is that we have something that may work for you — a content refresh. It’s like giving your website a makeover with new words, fresh photos and updated videos — all while keeping the foundation intact.
What Is a Content Refresh?
A content refresh involves strategically updating your existing website content to reflect your current brand and better engage your audience. Think of it as redecorating your office space — you rearrange things, add new plants and maybe swap out that old motivational poster for something a bit more inspiring.
Understanding the Difference
Now, if you’re thinking of something bigger — a new strategy or a new design — then a new website is what you’re after. It’s like hitting the reset button and building something shiny and new from the ground up. You get to reimagine your online presence, crafting a site that not only looks good but also works seamlessly for your business goals.
Both a content refresh and a new website aim to make your brand look up-to-date and relevant for your audience. But how do you know which to choose?
When Do I Need a Content Refresh?
Websites, like everything else, have a lifespan. Sometimes, breathing new life into your existing site with a content refresh can extend its usefulness and relevance. Here are some common problems that a content refresh can solve:
Outdated Visuals
If your site’s visuals are less than stellar (read: stock photos that scream “generic office worker”), then it’s time for an upgrade. New photos and maybe even an informative new video can give your site the facelift it deserves. Show off your team in action, your latest projects or even a behind-the-scenes peek that shows your brand in your best light.
P.S. We offer clip galleries, where we transform the footage from your video shoots into a library of short clips. These are perfect for sections of your website that need more of a pop than just a photo.
Too Much (Or Too Little) Text
You never want to greet website visitors with a wall of text. A messaging refresh can help you avoid that with engaging headers, compelling calls to action (CTAs) and copy that drives your audience into action. We take your existing website messaging and transform it into a sleeker, more engaging read.
P.S. If your current website copy is completely inaccurate (or just plain BAD), we can re-write all of that for you as well.
When Do I Need a Whole New Website?
Sometimes, a content refresh just won’t cut it. That’s when you need a whole new website. We know that it’s a big commitment of time, money and energy. And you want to be entirely sure that your business actually needs a whole new website. We get it!
Poor User Experience
If your website visitors feel like they’re searching for a needle in a haystack just to find the information they need — then it’s time for a new site. Since Infomedia takes a strategy-first approach, we can help you create an intuitive site map that helps your audience quickly find what they need.
Because when strategy comes first, success follows.
Outdated Design
Does your website look like a blast from the past? If your branding needs a facelift or your design is stuck in the early 2000s, a new website can bring you into the modern era.
P.S. Website designs that aren’t responsive on mobile fall into this category. More than 50% of website traffic comes from mobile users. It’s 2024, and it’s time your website looks like it.
Security Issues
Have you ever experienced the frustration of having a smartphone so old that it won’t support the latest software updates? Well, websites can be a lot like that. If your website runs on ancient technology, you might find yourself in a similar bind with your plugin updates and security patches. This leaves your site vulnerable to cyber threats lurking in the shadows. A new website means starting fresh with the latest versions of your favorite plugins.
Still Not Sure? We Can Help.
If you’re still unsure if you need a new website or if a content refresh will work, our team is here to provide some guidance. Just get in touch, and let’s discuss your specific needs and goals. We’re not in the business of selling just to sell. We’re your true partner in online success, and we want to help you pick the best option for where your business is right now.
