Writing with AI: The Good, the Bad and the Ugly

Show Notes

Benefits of Using AI for Writing

  • Enhanced phrasing and structure with AI templates
  • Effective for structured writing, e.g., job descriptions
  • Utility in summarizing information
  • Helpful in organizing, outlining and checking gaps
  • Assistance with generating ideas and brainstorming
  • Useful for style and quality control (grammar and punctuation)

Limitations and Challenges of AI in Writing

  • Reliability issues and factual inaccuracies
  • The problem of ‘hallucination’ and incorrect detail generation
  • Potential for perpetuating biases and stereotypes
  • Lack of persuasive and inspiring elements in AI-generated content

Ethical Concerns and Reputational Risks

  • Issues of plagiarism and intellectual property
  • Impact on client relationships and reputations despite low legal risk

Practical Applications of AI in Content Creation

  • Using AI for show notes and first drafts
  • Generating emotionally difficult emails
  • Conducting competitive analysis
  • Quality check for website copy and social media posts

Quality vs. Quantity in Content Creation

  • Shift from frequency to quality on platforms like Google

Real-life Examples and Experiences Shared by Carrie Rollwagen

  • Incorrect AI-generated biographies about Carrie
  • Use of AI for idea and headline generation
  • Carrie’s view on AI-generated content lacking human touch

Tips for Effectively Using AI in Writing

  • Being detailed in prompt creation for best results
  • Starting with a bulleted list of important facts
  • Reviewing and editing AI-generated content for accuracy

Closing Thoughts

  • AI as a tool that supplements rather than replaces human writing skills
  • The importance of critical thinking in using AI
  • Analogy of AI as a microwave: useful but requiring thoughtful application

Carrie Rollwagen

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