Show Notes
Introduction
- Overview of the Podcast
- Introduction of Episode Topic: Canva Tips & Tricks
- Introduction of Guest: Alana Harmond
Why Use Canva?
- Accessibility for Non-Designers
- Evolution of Canva Features
- Ease of Creating Professional Graphics
- Quick Turnaround for Social Media Posts
Collaboration Between Marketing and Design Teams
- Importance of Design Consistency
- “Roast My Graphics” Meetings
- Feedback Process
- Common Recommendations (e.g., not burying the lead)
- Advice for Marketing Teams Without a Dedicated Design Team
- Seeking Feedback from Those with a “Design Eye”
Importance of a Brand Guide
- Definition and Importance of Branding
- How Canva Accommodates Brand Guides
- Color Palette, Logo Brand Voice, Fonts
- Benefits of Having Multiple Brand Colors
- Applying Brand Elements Easily in Canva
Canva Features and Tricks
- Shuffle Feature for Design Variations
- Recent Canva Updates
- Applying Brand Elements with One Click
- Customization Beyond Initial Shuffles
Enhancing Graphic Designs
- Using Layering and Transparency Effects
- Adding Visual Interest with Text Effects
- Outlines and Shadows
- Maintaining Consistency While Adding Variety
Solving Instagram Feed Design Issues
- Problem: Misaligned Titles in Reels and Feed Posts
- Solution: Using a Square Outline in Canva
- Centering the Square for Proper Cropping
- Ensuring Titles Fit within the Square in the Design
- Example of Improved Design with the Square Method
Links Mentioned
- Full Presentation on YouTube
- Future Canva Tips on Infomedia’s Social Media