AI Prompts That Work: How to Get the Output You Actually Want

Show Notes

In this One Quick Coffee live session, Infomedia’s Marketing Manager Alana Harmond shares how to improve your results with AI tools like ChatGPT through better prompting. From defining the AI’s role to refining your inputs, you’ll learn actionable tips that make your AI-generated content more useful, clear and targeted. Watch the full talk on YouTube or grab your free ticket for our next live event in Birmingham on Eventbrite.

Prompt Engineering Essentials

  • Prompt = instructions
  • Input = what you type
  • Output = AI’s result
  • Better prompts = better results

5-Step Prompting Formula

  1. Set the Role – Give AI an identity (e.g., “You are a marketing strategist”)
  2. Provide Context – Who, what, when, where, why
  3. Format the Output – Bullets, tables, word limits
  4. Break It Down – Smaller tasks > huge commands
  5. Refine – Don’t accept the first draft

Bonus Tips

  • Ask AI what it needs to know
  • Tell it what not to do
  • Use a saved prompt doc
  • Ask AI to self-edit

Alana Harmond

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