Sustainable Fashion and the Business of Art with Julie Maeseele

Show Notes

Julie Maeseele’s Approach and Challenges:

  • Suffers from imposter syndrome, often noticing faults first.
  • Initially insecure about dealing with customers but finds joy in seeing customers enjoy her work.
  • Enjoys creative control but admits it can be overwhelming.
  • Collaborates with an interior designer and teaches workshops to diversify income.

Workshop Challenges:

  • Teaching is challenging due to varying skill levels of participants.
  • Rewarding when students achieve their sewing goals.
  • Workshops and online classes available despite initial intimidation.

Personal Influences and Creative Space:

  • Julie’s 7th-grade daughter is developing appreciation for her work.
  • Shares her studio with her daughter, referring to it as her playground.

Customer Engagement and Community Building:

  • Julie emphasizes customers understanding and connecting with the process of making their clothing.
  • Discusses the waste associated with online shopping and advocates for local boutiques and in-person shopping.

Sustainability and Environmental Impact:

  • Julie addresses the environmental issues and class disparity tied to fast fashion and excessive online shopping.
  • Advocates for conscious consumerism and supporting local economies.

Artistic and Functional Fashion:

  • Julie creates art in the form of wearable clothing, blending art with functional fashion using dead stock and surplus fabric.
  • Focuses on small run or one-of-a-kind items.
  • Discovered a passion for clothing while training in Belgium, emphasizing handmade over mass-produced garments.

Learning and Mentorship:

  • Influenced by Belgian modern design and vintage western wear, combining them uniquely.
  • Interned with Manuel, a renowned western couturier, learning traditional techniques.

Future Plans and Collaborative Efforts:

  • Plans to do more collaborative photo shoots.
  • Embraces her strength as a unique artist creating one-of-a-kind pieces, finding value in perceived weaknesses.

Find full show notes, including links mentioned in this episode, at carrierollwagen.com.

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