Surviving the Regulations Rollercoaster with Magic City Organics

Show Notes

This week’s episode of The Localist features Jenni Otwell, owner of Magic City Organics, a boutique marketplace specializing in premium CBD products located in Birmingham, AL. Amidst prevalent misconceptions surrounding CBD and hemp-derived goods, Jenni discusses the strategies employed at Magic City Organics to educate customers about the benefits of their diverse product range. She reveals the challenges encountered, including navigating fluctuating FDA regulations and facing expulsion from their Shopify platform. Jenni underscores the significance of networking and her commitment to championing fellow small businesses within the community.

Find full show notes, including links mentioned in the episode, at carrierollwagen.com.

Carrie Rollwagen

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