How to Promote an Event So People Actually Come

Show Notes

Challenges of Hosting Events

  • Logistical challenges like food, drinks, managing the crowd, etc.
  • Emotional fears connected with low attendance at events

Importance of Event Attendance

  • Psychological impact of different levels of attendance
  • The sweet spot for guaranteeing a sense of success in event attendance

Carrie’s Event Hosting Experience

  • Carrie’s background in hosting events:
  • Previous bookstore ownership and event management
  • Hosting events at Infomedia

Benefits of Hosting Events

  • Building customer loyalty
  • Creating a sense of community
  • Gaining better customer insights
  • Generating buzz around the business
  • Utilizing events as a reason to communicate something new

Engaging Traditional and Social Media

  • Crafting press releases for local news stations and newspapers
  • Use of social media to announce and promote the event

Charging for Events

  • The rationale behind charging for an event
  • Balancing value and cost to ensure attendance without alienating potential guests

Importance of Event Registration

  • Using platforms like Eventbrite for sign-ups
  • The advantage of collecting emails for future marketing efforts

Visibility for Event Details

  • Posting about the event in multiple places
  • Ensuring the event details are present on Instagram, Facebook and the business website

Promotion Frequency

  • Necessity of frequent promotion to ensure visibility
  • Varying the promotion content to keep it interesting and engaging

Sending Reminders

  • Sending email reminders with event details
  • Providing logistical information like parking instructions

Personalized Invitations

  • The effectiveness of sending personal invitations via text or direct messages

Find full show notes, including links mentioned in this episode, at carrierollwagen.com.

Carrie Rollwagen

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