Show Notes
Challenges of Hosting Events
- Logistical challenges like food, drinks, managing the crowd, etc.
- Emotional fears connected with low attendance at events
Importance of Event Attendance
- Psychological impact of different levels of attendance
- The sweet spot for guaranteeing a sense of success in event attendance
Carrie’s Event Hosting Experience
- Carrie’s background in hosting events:
- Previous bookstore ownership and event management
- Hosting events at Infomedia
Benefits of Hosting Events
- Building customer loyalty
- Creating a sense of community
- Gaining better customer insights
- Generating buzz around the business
- Utilizing events as a reason to communicate something new
Engaging Traditional and Social Media
- Crafting press releases for local news stations and newspapers
- Use of social media to announce and promote the event
Charging for Events
- The rationale behind charging for an event
- Balancing value and cost to ensure attendance without alienating potential guests
Importance of Event Registration
- Using platforms like Eventbrite for sign-ups
- The advantage of collecting emails for future marketing efforts
Visibility for Event Details
- Posting about the event in multiple places
- Ensuring the event details are present on Instagram, Facebook and the business website
Promotion Frequency
- Necessity of frequent promotion to ensure visibility
- Varying the promotion content to keep it interesting and engaging
Sending Reminders
- Sending email reminders with event details
- Providing logistical information like parking instructions
Personalized Invitations
- The effectiveness of sending personal invitations via text or direct messages
Find full show notes, including links mentioned in this episode, at carrierollwagen.com.
Carrie Rollwagen