Show Notes
Content Creation Challenges
- Difficulties in capturing videos and photos simultaneously in the welding business
- Excitement about a salon suite that offers better content creation opportunities
Booking & Events
- Upcoming booking availability for their brick-and-mortar location via social media
- Process for booking private parties through their website form or direct message
- Requirements for private parties, including a minimum of five guests
Work-Life Balance
- Struggles with disconnecting from work during vacations
- Initial fears and challenges during their first events with family and friends
- Difficulties in taking time off, especially during busy market seasons
- Emotional and physical exhaustion from long and frequent event hours
Event Challenges
- Impact of venue flooding on an event, causing disruption and merchandise damage
- Importance of building rapport and personal connections with customers during events
Permanent Jewelry Business
- Founding story and initial investment, ranging from $5,000 to $15,000
- Challenges in finding the right chain and reliable suppliers
- Importance of attending permanent jewelry expos and learning through experience
- Description of the micro-welding process for creating permanent jewelry
Business Development & Expansion
- From starting with private parties to branching out into markets and pop-up events
- Challenges of applying for events, searching and hoping for acceptance
- Plans to open a permanent location in a salon suite next to Hi-Wire Brewing
- Grand opening scheduled for July 13
Work Schedules & Service Offerings
- Managing rotating hours based on their full-time job schedules
- Store hours planned for Saturdays and Sundays from 12 to 8, and potentially weekdays from 5 to 8
- Introduction of ear piercing services alongside permanent jewelry
Personal & Professional Balance
- Discussing their eight-year friendship and living together
- Struggles of balancing business and personal life, often feeling stressed
- Importance of setting boundaries and having fun outside of work topics
Customer Experience Focus
- Desire to offer an experience beyond selling products
- Sharing customer stories, like birthstone charms and marking significant life moments
- Aim to create a more luxurious experience in the salon suite with one-on-one interactions
Social Media & Marketing
- Approach to social media content creation
- Experiences and process of organizing their first photo shoot
- Selecting models and working with a photographer and content creator
Find full show notes, including links mentioned in the episode, at carrierollwagen.com.
Carrie Rollwagen