Infomedia News

8 Ways to Spend Your End-of-Year Budget

If you’re at risk of losing your unused budget at year-end, it’s probably tempting to rush through some last-minute spending. We offer flexible payment options so you can secure your budget now and start your project when it works best for you.

My Budget Is Going to Expire!

The new year is right around the corner, meaning it’s crunch time to make the most of your remaining budget before it’s gone for good. But the end of the year is packed with holiday madness, and kicking off a new project is probably the last thing you have time for. That’s where we come in. Our flexible options allow you to secure your budget now and start your project when you’re ready — even if that’s next year.

I’ll Just Rush to Spend It All.

It’s tempting to spend your leftover budget as quickly as possible to avoid losing it. But there are pros and cons to consider before rushing to hasty decisions. 

Pros

When faced with a budget that is “use it or lose it,” you obviously want to use it. Using your budget to its fullest can give you a head start on next year’s goals, strengthen your business strategy and even unlock new growth opportunities that keep you competitive.

Cons

Rushed decisions can sometimes be impulsive decisions, which is not a great idea when it comes to your budget. The last thing you want to do is waste money on things that won’t add value to your business. 

So, What’s the Solution? 

The best way to avoid rushed, impulsive decisions is to talk to a professional. We know the industry, and you know your business. Together, we can determine what services best align with your goals and your budget.

With our flexible payment options, you can spend your budget now. But we’ll start your project when it works best for you  — even if that’s in the new year.

What Could I Spend My Remaining Budget On? 

No matter how big or small the remainder of your budget is, we can help you make the most of it. Lock in your spend now and schedule the project when you’re ready. 

Add Functionality

Do you have a wish list of things you’d like to add to your site “one day?” Quit dreaming and make it a reality. Maybe you want an interactive map that shows your business’s reach. Or maybe you want to add accessibility to provide a great user experience and protect yourself from legal repercussions. Or maybe you want to add a blog as part of your 2025 strategy. We can do all this — and more — with your remaining budget. 

Add Pages

Your business is growing, but your website hasn’t kept up. It happens a lot. When things get busy, it’s easy to focus on working in your business and put off working on your business. But if you have any remaining budget about to expire, now is the perfect time to get caught up. We can help you add service pages that bring attention to your expanding offerings, portfolio pages that show off your hard work or even a team page that showcases the people who make your work possible. The sky is the limit! 

Messaging Refresh

One of the quickest and most cost-effective updates you can make to your site is a messaging refresh. Our messaging team will audit the copy you have. We’ll talk through your frustrations and discover any gaps and new opportunities for your company. We’ll rewrite headlines to be more consistent, make sure your copy flows and uses a consistent voice and remove duplicate and grammatically incorrect copy. 

Logo Redraw

A logo redraw is a perfect solution for businesses with older logos that may have lost or never had a high-resolution or vector file. We can recreate your existing logo in a sharp, scalable format, ensuring it looks great on everything from your website to business cards. This is especially useful if your logo has become pixelated over time or if you need a high-quality version for modern digital and print applications.

Brand Guide

Purchasing a brand guide now can serve your business for years to come. With clearly defined applications for colors, typography, iconography and more, you’ll get the structure you need to maintain a consistent brand identity. We make them easy to apply, which ultimately helps you build trust and recognition with your audience. These guides can help you across a variety of platforms in addition to your website, like social media, swag, print materials and more. 

Landing Page

A well-designed landing page is excellent for converting visitors into customers. Whether you’re promoting a product, service or special offer, we can create a landing page that’s focused, engaging, and tailored to drive results. With a clear call to action and optimized layout, your landing page will guide visitors toward the next step, whether it’s making a purchase, signing up for a newsletter or booking a consultation.

Photography

Photos taken in the fall and winter can look out of place on your website in the spring and summer. But when trees are blooming and the grass is lush — you get evergreen content (literally). By purchasing photography now, you get your pick of the schedule for 2025. It also gives you plenty of time to decide on exactly what photos will impact your business most.

Videography

Like photography, spring is a great time to get videos for your business. Get on the books now, and we can start working on your script and shot list in the meantime. But maybe you’re ready to shoot now — how about a video reflecting everything you and your team accomplished in 2024? What better way to celebrate your success?

Let’s Get Started

Don’t let your budget slip away. Secure your spend now and start when you’re ready. Just get in touch, and let’s talk about how we can turn your remaining budget into meaningful progress for your business!

About Anna

As a self-proclaimed “non-athlete” who somehow managed to play every sport you can think of during her time in school, Anna knows a thing or two about getting outside of her comfort zone. Anna joined Infomedia as Content Specialist, meaning that she handles all sorts of content from website copy to blogs to social media captions (and lots of things in between). Her background in both traditional and digital marketing, combined with her passion for writing and strong organizational skills, means that Anna thrives in this writing-focused role. Outside of work, you’ll probably find Anna hanging out with her husband, Jacob, and their three fur babies: Oliver (a cat), Noodles (also a cat) and Onix (a black lab).

See more articles from Anna Wilt

You Might Also Like

Join Our Newsletter

Don’t miss out on what’s going on at Infomedia! Subscribe to our monthly newsletter for updates and helpful tips and information.

* indicates required