Infomedia News

How to Build a Content Bank (and Why You’ll Wish You Did Sooner)

Join us Thursday, September 25 as Carrie Rollwagen shares how to create a plug-and-play content system that makes social media easier to manage — and easier to delegate.

Consistency is key on social media, but that doesn’t mean scrambling to create something brand new every day. A content bank gives you ready-to-go posts that sound like you, regardless of who’s behind the keyboard.

One Quick Coffee

What? One Quick Coffee | We Lost Our Social Media Manager. Here’s How We Kept Posting Anyway

Who? Carrie Rollwagen, Vice President of Strategic Planning

When? September 25, 2025 | 10 a.m.

Where? The Sage | Pepper Place | 200 28th St S, Birmingham, AL 35233

How Much? FREE. Reserve your spot today.

Work Smarter on Social — Not Harder

Social media doesn’t have to be a constant grind. With the right system in place, you can create content in batches, store it for later and reuse it in smart ways across multiple platforms — even if your team is small or you’re doing it solo.

Carrie will walk you through the steps Infomedia uses to keep social running smoothly, no matter who’s pressing “post.”

Sneak Peek:

Here’s what you’ll learn over a cup of coffee and a snack from Ladybird Taco:

  • What to Include in a Content Bank — Photos, videos, and ideas that are timeless and easy to reuse.
  • How to Organize for Delegation — Make your system so clear that someone else can take over without losing your voice.
  • When to DIY vs. When to Hire Help — Learn what you can do on your own and when it pays to bring in pros.

Meet the Presenter

Carrie Rollwagen

Carrie wrote the book on small business — literally. As author of The Localist and host of multiple podcasts, Carrie brings two decades of experience in journalism, marketing and entrepreneurship to her role at Infomedia. She’s managed social media for businesses of all sizes and knows how to build systems that make posting easier — even when teams are stretched thin.

Reserve Your Seat
Janna Stevens

About Janna

Janna Stevens heads up Infomedia’s Project Strategy department, where she blends strategy and storytelling to keep projects moving and messaging sharp. With a Bachelor of Arts in English, a Master of Arts in Writing Studies from the University of Alabama at Birmingham and more than a decade of experience in marketing, copywriting and consulting, she knows how to turn big ideas into reality. Outside of work, Janna is usually roller skating, drafting her book or wrangling her two black cats and beagle, affectionately known as The Sunnydale Boys.

See more articles from Janna Stevens

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