Infomedia Strategy Onboarding Form

Help Us Build Your Best Website

This form is your chance to give us the details that will shape your new site. The more you share here, the better we can tailor our strategy and make our time together in the Strategy Kickoff Meeting as productive as possible.

It should take just a few minutes to complete, and you can skip optional questions if needed — but every answer you provide helps us create a site that reflects your goals and vision. You’ll move through 7 short sections:

1. Your Current Site
2. Contact Information
3. About Your Company
4. Your New Website
5. Branding, Tone & Aesthetics
6. Site Structure
7. Photos

Important

If multiple team members are involved in this project, please discuss these questions together before starting, and have one person submit the completed form on behalf of your team.

Step 1 of 8

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What is the name of your business?(Required)

What is your name?(Required)

Your Current Website

Your answers to these questions will help us identify your pain points and create a strategy for your new site.

If you have Google Analytics on your current site, please add services@infomedia.com as an Editor. If you are unable to do so, let us know so we can help!

Why do we need this? First, it helps us understand how your current site is being used as we plan its new structure. Also, it allows us to begin planning to transfer Analytics to your new site so you don’t miss out on any data down the road.

I have added Infomedia to my Google Analytics account.

I need assistance in adding Infomedia to my Google Analytics account.

What do you dislike about your current website?

What do you like about your current website?

Are you planning to reuse the text that is currently on your site, or do you plan to write new copy for your new pages?

Use current text

Write new copy

A combination of both

Contact Information

Company Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Company Phone Number

Do you have multiple locations?

Yes

No

If you answered yes to the previous question, please list your locations.

About Your Company

We will use some answers in this section to create the About page of your website. We’ll also pass this information along to our Account Development team so they can prepare to work with you post-launch.

What does your organization do?

How long have you been in business?

Do you have a mission statement? If so, list it below.

Do you have core values? If so, list them below.

If you don't have core values, what are 5 words you would use to describe your business?

Who are 2-3 of your competitors? How are you different?

Tech & Other Relevant Info

Who do you use for your company's IT needs, if any? Are you happy with their services?

Who do you use for your company's marketing needs, if any? What services do they provide, and are you happy with their services?

Who do you use for your company's promotional products (t-shirts, mugs, pens, etc.), if any? What services do they provide, and are you happy with their services?

If your organization uses a CRM, how much do you use it?

1 – Rarely use it

2

3

4

5 – Can’t live without it

Have you implemented or thought about implementing AI into workforce automation or elsewhere in your company?

Who handles your media (general photography, headshots, videography, etc.)?

Your New Website

What are your top 3 goals for your new site?

Who is your primary audience?

Do you have professional accreditations or affiliations that need to be included on your new site?

Does your company have social media accounts? If so, specify.

Do you need icons that link to your social media accounts on your new site?

Yes

No

What are 3 things you want to make sure are included on the homepage of your website?

Branding, Tone & Aesthetics

Does your business have brand guidelines, such as colors or fonts, we need to be aware of? If so, specify.

We cannot always use your specific font, but we will get as close as we can.

What do you want your audience’s first impression of your brand to be?

Easy-going, casual, approachable, friendly and trustworthy

Insightful, wise, intelligent, authoritative and expert

Wild, fun, passionate, opinionated and quirky

Funny, entertaining, charming, warm and personable

Caring, compassionate, loving and nurturing

Other

How do you want people to feel after reading your website messaging?

Understood and ready to take action

Empowered and willing to push boundaries

Smart and like they’re in good hands

Happy and lighter

Taken care of and accepted

Other

How would you describe your usual tone when talking with clients?

Conversational

Formal

Enthusiastic

Engaged

Cheerful

Other

Does your organization use the Oxford Comma in marketing materials, website copy, social media posts, etc.?

Not sure what that is? Here’s a helpful explanation!

Yes

No

Please list 3 or 4 websites that you enjoy.

Providing us with this information will allow our Creative Team to review the sites prior to the Strategy Kickoff Meeting in order to ask targeted follow-up questions.

Please provide your organization's logo files in vector format (.AI or .SVG) using a share link such as Dropbox or Google Drive. If you would prefer to upload these directly, you can do so below.

If you don’t have a vector file of your logo, no need to answer this question!

Upload Logo Files

Max. file size: 28 MB.

Please provide your organization's branding guidelines (if any) using a share link such as Dropbox or Google Drive. If you would prefer to upload these directly, you can do so below.

If you don’t have brand guidelines, no need to answer this question!

Upload Branding Guidelines

Max. file size: 28 MB.

Site Structure

These questions will help us plan your new site map.

Do you need to include bios on your new site?

Below is an example of the Bios section on Infomedia’s website. This is a dedicated area of the website to showcase team members and their titles.

Yes

No

Do you need a Careers page on your new site?

This is a page on your website that highlights job openings, company culture, benefits and opportunities for potential candidates to join your team.

Yes

No

Please select any other types of pages or sections you'd like to have on your site.

Implementation of any of these features will depend on your project budget. We’ll discuss this further after our Strategy Kickoff meeting to determine what falls within the scope.

About Page

Blog

Project Portfolio

Customer Testimonials

Product Listings

Blog/News

Event Calendar

FAQ Section

Map

Other

Photos

While we can source stock imagery if needed, having real photos from your organization makes your site unique. You can either include a link to a Dropbox or other share folder below, or upload them directly.

Please provide up to 10 high-resolution photos we can use on your new site using a share link such as Dropbox or Google Drive, or upload them below.

If you don’t have photos or have purchased photography through Infomedia, no need to answer this question!

Upload Photos

Drop files here or Select files

Max. file size: 28 MB, Max. files: 10.

If you do not have photos available for us to use, what kind of stock imagery do we need to consider?

For example, if you have a construction business, you may want photos of construction workers, specific kinds of equipment or homes/buildings.

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