You’ve probably heard a lot about SEO, keywords and local optimization — to us, these are more than buzzwords. They’re tools that help us reshape the content of your website so the text, headlines and even the images on your site are more attractive to search engines like Google, Yahoo and Bing.
If you think of your website in terms of a brick-and-mortar business, optimizing your site for search is a little bit like creating window displays, putting up sale posters that potential customers can see from the sidewalks, and making sure everything inside the shop is neat, tidy and easy for customers to browse and buy easily. Optimization is a basic step that can help draw customers to your website, and even if you get more aggressive with your online marketing strategy, you’ll want to optimize your site for search first.
Optimization can include Keyword Research, which is making sure you’re choosing the very best words and phrases to communicate your product to Google, Search Engine Optimization, which is incorporating those keywords into the words on your website (and even some of the code) in a strategic way to get Google’s attention, and Local Search Optimization, which is targeting one geographic area where your search results will be particularly powerful.
Search Engine Optimization (SEO)
Getting to the top of Google results is a great way to attract new customers and boost your sales and leads — but getting to that coveted position can be tough. It involves knowing what Google and other search engines look for in a website and what they want from your content. Which text does Google care about? Which headlines do search engines read, what links matter, and how which site map hierarchy will get you the best results?
Search Engine Optimization, or SEO, is just that — it’s the practice of optimizing your site for best search engine results. SEO is a field that changes every day, and you can trust our experts to keep up with those changes and give you the very latest in SEO best practices. Whether you’re looking for better web lead generation, more site visitors or higher sales, SEO can help you get there — and we can help you develop your SEO.
Keyword research is essential for writing great website content that performs well in search. Keyword research will help us identify new untapped areas that search engine users are looking for that your business can provide. It helps you to have a target for which people you can connect with you might not be finding your site yet. And it helps to tailor your website content to attract the right customers to your site. We can run keyword research reports for you, and our copywriters can integrate SEO and keywords into your copy if that’s what you’re looking for.
Local Search Optimization
It’s very possible that the potential clients and customers who are the most likely to result in conversions and sales are within the geographic footprint of your business, and you’ll get the most ROI for website marketing by targeting those customers first. Google and other search engines realize this, and they’ve begun to give businesses who have a local presence priority over those who don’t — if you strong local ties or a brick and mortar location, these local search optimization services can work wonders for your business.
Our local search optimization service can work alone or hand-in-hand with keyword research and SEO depending on the needs of your business. If you’re a local business, we want you to be found locally — and local search optimization can do just that.