There are lots of ways to advertise your website — almost every social media site and search engine you visit is eager to sell you advertising. But many of these ads become white noise that your customers don’t see, and it can be very frustrating to put money into advertising and not to see a return. At Infomedia, we put our expertise to work helping you choose the online advertising that best suits your business needs and is most likely to reach your customers. More than that, we also evaluate your advertising once it’s launched to see what changes we can make to make it perform even better.
In terms of comparing a website to a brick-and-mortar store, online advertising is like buying ads on the radio or TV, or buying billboards — it gets your message out into the world beyond the immediate neighborhood of your shop. The best news is that advertising online is so much more effective than other ways of advertising because it’s immediate and it can be targeted to the exact niche of people most likely to buy your product or service.
We back up our website marketing with analytics and statistics to prove ROI. We know that each company needs a unique marketing strategy, and we don’t want to sell you things that don’t work for you — our goal is to provide concrete, provable solutions to your marketing problem. We want to help you increase page views, increase leads, and to make sure your website is making you money.
Online advertising is always growing and changing in exciting ways, but there are a few methods that are already tried-and-true. How do we bring people to your website? Each online marketing solution is unique, but here are the tools we bring to the table:
Ad Retargeting is the process of showing ads to online browsers based on things they’ve already bought, liked or clicked online so the ads feel very personal and tailored to them. Pay-Per-Click advertising, or PPC, is the process of showing potential customers targeted ads while they search on another website, and you only pay for ads that customers actually interact with. Social Media Marketing is the process of using sites like Facebook, Twitter, Instagram and even Snapchat to push out content for your blog or to promote your website; these forms of media are growing stronger all the time and can be quite powerful ways of connecting customers to your site. Email Marketing is a great way to connect with customers directly through their email inboxes.
You spend good money on online advertising, and you want every penny to be worth it. We agree — and that’s why we recommend ad retargeting as part of your website marketing strategy. Through ad retargeting, a customer who reacts to your company’s online presence — maybe by clicking on an ad, maybe by browsing your website, or maybe by following a link shared on social media — and then sees different ads based on that action. Ad retargeting ensures that you stay top-of-mind for clients, and it makes them more likely to keep connecting and purchasing with you.
Reaching out to your client base is a fantastic way to build brand loyalty and create increased profits and upselling potential. Reaching out to new clients can be a powerful way to expand your reach. Whether you’re interested in reaching your current clients or finding new ones, whether you want to expand your company emails and newsletters or you want to start harnessing the potential of an email drip campaign, we’re here to help.
How do you reach niche markets for your business? How do you ensure that the people searching for issues relating to your company are being directed to you instead of to your competition? How do you reach out to new people and potential clients online?
Through pay-per-click advertising, we can create an incredibly tailored plan that gets your business in front of the people most likely to be interested in your product or service. We create PPC ads and work with you to identify the channel where they’ll be most effective, and then your PPC ads begin to work for you, directing new traffic to your site. PPC campaigns can be incredibly effective in increasing leads and sales; we’d love to sit down and show you how.
Social Media Marketing
Social media can be a powerful tool for your website marketing plan; it works to build your brand, to connect with customers in new and personalized ways, and it can be an important driver for website traffic. Social media is an inexpensive way to advertise, but creating content for social media takes time and money; we can help you identify which channels will be profitable for your business and which are unlikely to prove ROI so you can spend your time and money where it will build leads and make sales.
Whether you want to work with Facebook, Twitter, LinkedIn, Instagram or Snapchat, we’d love to help you integrate social media into your website marketing plan.