Media With Personality
Powerful media can tell your brand’s story and capture its personality, and that’s exactly what we did with Uptick Marketing through videography and photography. With their compelling About Us video, we introduced their brand and underscored their commitment to simplifying marketing without resorting to gimmicks, like “Google Juice.” We also produced three Service videos that not only highlight the benefits of each offering but are also just plain entertaining! (Did someone say Content Marketing superheroes?) In addition, our recurring photoshoots ensure that their website photography remains fresh, timely and consistent with their brand identity — adding another layer of authenticity to their site.
Created With Longevity in Mind
When Uptick came to us looking for a new site, they had just updated their branding. We knew this meant that longevity had to be at the forefront of our strategy. We ensured that every aspect of the site was clear and easy to navigate — just like their marketing services. Consistency was key, both in design and messaging. We incorporated simple animations meant to enhance, not distract. Additionally, Infomedia wrote or refreshed all of the messaging across the site, reinforcing Uptick’s brand messaging and solidifying its identity in the minds of its audience.