Forging a New Path with RideBHM

Show Notes

Introduction

  • Review of guest: Emile Hughes, founder of RideBHM
  • Overview of RideBHM’s mission: Balances profit with social good as a B Corporation
  • Initial inspiration: Emile’s visit to Kanuga Bike Park during the COVID-19 pandemic

Experience Enhancements

  • Shuttle services: Available on Saturdays
  • E-bike recommendations: For enhanced experience and skill improvement on descents

Future Plans

  • Potential expansion of shuttle services
  • Introduction of a ski lift-like mechanism for transporting bikes up the hill

Land Acquisition & Development

  • Location: 200 dormant acres of Red Mountain Park’s 1500 acres
  • Historical context: Previously mined and deforested areas with invasive species

Challenges & Efforts

  • Financial and logistical challenges: High costs and need for heavy machinery
  • Partnerships with Thompson Caterpillar, Kanuga Bike Park and Dialed Dirt for construction support

Trail Construction & Maintenance

  • Complex processes: Professional planning, heavy machinery required
  • Specific equipment: Skid steer with drum mulcher and excavators
  • Trail maintenance issues: Erosion, seasonal challenges

Personal Insights

  • Emile’s intense investment in the project (physical and financial)
  • Importance of community: Members contribute significantly to operations and maintenance

Operations & Accessibility

  • Availability of memberships and day passes
  • Focus on inclusivity: Custom lessons and periodic clinics
  • Accessibility for newcomers: Emphasis on safety and proper instructions

Community Impact

  • Diverse community formation: Activities fostering strong bonds
  • Breaking echo chambers: Common activities promote understanding beyond diverse backgrounds

Business Considerations

  • Difference between nonprofit and business: Importance of earning revenue
  • Potential future structures: Consideration of a 501(c)(3) alongside the B Corp
  • Funding solutions: Seeking grants, investments and local entity support

Visitor Experience & Community Building

  • Comparisons: With Kanuga’s advantages in infrastructure and tourist market
  • Visitor feedback: Positive experiences but need for better visitor amenities
  • Promoting Birmingham: Downtown breweries, restaurants and events

End Notes

  • Encouragement for participation: Join RideBHM by visiting on a Saturday with options for day passes and rentals
  • Emile’s closing thoughts: The addictive, fulfilling experience of mountain biking and the supportive community at RideBHM
  • Outro: Carrie Rollwagen thanks the audience and provides podcast production details.

Find full show notes, including links mentioned in this episode, at carrierollwagen.com.

Carrie Rollwagen

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