Show Notes
In this episode of Office Hours with Jason Lovoy, Jason and Carrie unpack several important updates happening across Infomedia, Uptick, and Tempo. They explain why the team partnered with Vulcan Strategy Group to implement a strategy-first marketing approach, how a new internal restructure is designed to improve client experience, and what it really means to move from tactics to clear, measurable goals.
They also celebrate a major leadership milestone with Pam’s promotion to Vice President of Accounts & Revenue and introduce the evolution of One Quick Coffee into Localist Lab. If you’re interested in how healthy companies grow intentionally — from financial forecasting to team structure — this episode offers an honest, behind-the-scenes look at leadership in action.
Transcript
Carrie
Welcome to Office Hours with Jason Lovoy. Thank you very much. Yeah, this
Carrie
is a behind the scenes conversation with the CEO of infomedia, uptick and tempo, and I’m the host, Carrie Rollwagen, and normally we kind of have a little more of a casual touch base. We’re still gonna be pretty casual. I’m wearing a hoodie. Nothing says casual like
Jason Lovoy
Well, there you go. You have a quarter zip. I was debating
Carrie
Quarter Zip. Okay, you’re the money guy.
Jason Lovoy
You didn’t think about it till we were walking in here. Wonder how this color is going to look on camera.
Carrie
Yeah, oh, I think it’s it, pops, pops. I don’t know. That’s what they say.
Jason Lovoy
Yeah. I like it, yeah.
Carrie
Well, today, we’re still gonna have a casual chat, I guess. But there are a few things that have kind of been going on that either were just announced or people have been asking questions about. So we’re a little more targeted. Today. It’s also February, which, I don’t know if you listening, know this, but it’s Jason’s least favorite month that is true. February.
Jason Lovoy
I’m working on it. Yeah, I’m liking it less. I think each year, I’m not sure. I’m convinced of my convince myself that I Yeah, well, I don’t know what I’m saying. I do dislike it. Yeah, I think it’s the 28 days. I don’t know. It’s not good, it’s not good, yeah, but whatever. But we’re halfway through, yeah, yeah, halfway Yeah. For some reason, my mind keeps thinking it’s like, later than it is, oh yeah. I think I’m pushing myself past the eddies, which is on the 20th Oh yeah. And it’s like, today’s the 23rd Yeah, it’s like, in that weird, yeah, that’s fair, whatever. It’s the 14th, 13th. Yeah, that’s not February already, yeah.
Carrie
But you will be listening to this still before the at ease, but after, yes, yeah. So if you’re still
Jason Lovoy
listening now, yeah, I’ve just dated our podcast. Not supposed to do that either.
Carrie
It’s all right. We got okay. We’ll jump into some actual questions, and then we’ll, we’ll redeem ourselves, yeah, well, the first thing I wanted to talk about, and this was a request by other staff members. So if you’re listening and you want to know about anything, either let me or Jason know or let your manager know, and we do want to talk about that stuff, but we have been working with another company slash consultant called Vulcan Strategy Group. And I think some people have heard the name Vulcan Strategy Group, maybe wondered, like, Who is this? What’s going on? Kind of maybe first tell us why we even wanted to work with a strategy group, which is, am I correct in saying this group does essentially, like a deep dive on marketing consulting, like really trying to get your goals crystal clear, so that then when they come to uptick or infomedia that the client already has really worked on exactly what their goals are and exactly what their plan is to get there.
Jason Lovoy
Yeah, I mean, I would say that’s a big part of it is to know where we’re going, why you’re why you’re going there. And because I think we do have mainly down at uptick, we have a lot of clients that can’t state what their goals are, yeah, which is hard to Yeah. I mean, it makes it difficult.
Carrie
Yeah, you can’t hit success. You don’t know if you’ve hit success. If they didn’t know what success was in the first place.
Jason Lovoy
So if we don’t know where we’re going and how we’re going to measure success, besides the fact I just want leads, I want more business. I want my you know, it needs to be a little more specific than that, and so Vulcan is more Yes, it’s going to help you take a step back. Let’s set figure out what our strategy is. The idea of being strategy first. It’s utilizing duct tape marketing framework, yeah. And in trying to figure out what is our strategy first, so and then, from that, the whole idea is that instead of being based off tactics first, which is what happens a lot of times. We’re maybe we’re taking over previous campaigns or previous we’ll call them tactics, tactics from other companies. It’s probably they’re coming to us because they’re unhappy with the tactics of the other company. And then we’re expected to run more tactics. We’ll call it and have better success. And we probably can have better success, but at the end of the day, if we, if we don’t know where we’re going or what success is going to be measured by, or etc, if I’m saying that, right, we’re probably going to, can I say we get fired. I mean, that’s, you know, at the end of the day, you’re not going to be happy. And quite honestly, our team’s. A struggle too. Yeah, our team’s gonna be more excited, I think, when we know where we’re headed, and then as we get there, or when we get or when we get there, we can celebrate.
Carrie
Yeah, so I think that’s great. And you mentioned duct tape marketing. So essentially, that is kind of like a framework, right? That, I mean, it’s not exactly the same thing, but it would, it be similar to, like, story brand was a framework that is already tried and true. Business owners trust it. You can, like, say, here’s all the success from story brand, and that did help us, like, when we were really, when both companies were heavily using story brand, that helped us, because, yes, we didn’t have to say, like, believe us. We could say like, believe this thing that already has a rubber stamp, yes, and already has a like plan, and then we had different story, brand people execute on it. But in this case, it’s more like duct tape. Marketing has the plan, and then Vulcan Strategy Group is executing on that plan, right? That’s right, and that’s through Robert Montgomery, right? So this is his, really his business. And Robert has worked with us for lots and lots of years. Yeah?
Jason Lovoy
Thing 10 plus, okay, yeah, yeah, I think it’s 12 years, yeah, so, yeah.
Carrie
So he’s helped us run Eos, which is, like that kind of a system that you run, like business and meetings through. So he’s helped facilitate things at infomedia, at uptick, at tempo, and, like, done different things through the years, but has been so he knows our businesses really well. He’s a great facilitator. And a lot of, I think a lot of what Vulcan strategy is is kind of facilitating, like, let’s take this framework and get you through this framework. So I think Robert’s, like, really a good alignment, like, with what he’s really great at and what this needs.
Jason Lovoy
Basically, yeah, I mean, I agree with what you said, because
Carrie
he’s also good at taking like, when you have like, in a meeting, for example, we have like, 10 people at the table, and everybody wants to say something different, it’s easy for that to go off track, but Robert’s really good at saying, like, Okay, let’s keep the goal in mind, and let’s head toward the goal. I think that’s nice at the beginning of this process too, that you don’t have to take like, an uptick MC and kind of be the bad guy saying, like, no, let’s stay on track here. Robert can do that, and then you can, then you get with your consultant, and you’re more like, having fun with your consultant, if that makes sense. Like, yeah, they can help execute the plan and up tickets to do the kind of the fun part, and the part where the client can see the results, which I think is a win for them. Yeah?
Jason Lovoy
I think so, you know, the other thing, with the using this framework, there’s a community out there of other folks doing the same, yeah? So they’re able to meet up regularly, virtually, yeah, and talk about things that are working, things are not and continually making the framework more or less or the system better, yeah, which is nice. That’s awesome. And, you know, even with story brand, I mean, we’ve even modified it over time. That where it worked best for us, yeah? So, I mean, I could see the Vulcan strategy side of things. Doing the same as is, it benefits more of upticks, clients, etc. But that is, that is the idea, if we can help our clients spend more time, take a step back, and let’s focus on strategy
Carrie
first, well. And they have a website too that was built by Tempo, right? That is correct. That is correct. And then also Vulcan strategy has done strategy, I believe, for uptick in tempo. So yeah, we’re also using it kind of on ourselves, that’s correct. So, so that’s an exciting thing, yeah?
Jason Lovoy
So yeah, we’ve, we did, we did with uptick and tempo, and then we’ve got multiple clients, yeah, that are in process. So yeah, that’s good.
Carrie
So great. Yes, well, I’m gonna switch gears kind of all right, to infomedia, because we have just announced that we have now I can’t decide if this is a big change or not a change, but we are combining the project management team. So that’s janna’s team, the project managers, and Emory with the account team. So that’s Pam, irvy Grayson and Michelle. I think I’m remembering everybody. That’s right. I have notes, but I didn’t write the notes so, so they are going to be the project managers. Are still going to function as their own team. They’ll just be under Pam, so they’ll be working together more the account managers and the project managers. So it’s weird, because on the one hand, infomedia has kind of always been so like production. And not versus support, but like productions over here, supports over here. But on the other hand, we haven’t been because it’s like our devs work in both departments, our designers work in both departments. Media serves both departments, but as far as like the actual client reps go, we really haven’t combined those departments, if that makes sense. So now we’re doing it. Yeah.
Jason Lovoy
I mean, I think it makes a lot of sense. Yeah. You know, we’ve been over the years, eight years, however long it’s been, but it’s like we continue to play with the idea of, I think the Account Services team in general has proven themselves. Yeah, and it’s like, okay, this is a definite need. I think, you know, they’re getting good reviews from our clients, and clients want us to reach out. Yeah, there’s some that don’t, but most, at least, you know, if you’ve got a good idea or or at least to feel like we’re taking care of them. So I think that’s been working. Well, then you’ve got the account management team or the project management team, yeah, who’s two in the same and I think having them just flow right into, yeah, your project, hey, we’re going to continue taking care of it. Yes, the support team is there too, yeah, which is, which was? The other thing is like, well, how does all that work?
Carrie
Well, the client, the we’ve always looked at it like the clients in production, when they’re building right then they launch, they’re in support slash account team. Like the account team and support have kind of been on the same side of the house in that respect, if that makes sense. But the client, primary contact, like in project management, they have a project manager who’s their initial contact, right? Then they launch, and then the account manager is then their initial contact, and yeah, they come to support too, yeah.
Jason Lovoy
Cuz, with support, they don’t always have a name, right? It’s just support, yeah. So I think, I think it’s gonna be great, yeah. I think, you know, it’s like, if they’re going from they just people, most people want to know that they’re gonna be taken care
Carrie
of, right? Well, that is the primary thing. Like, once we decided to do this, we’ve saw, we’ve actually come up with, like, so many more benefits. It seems like a natural fit, but the original thought was the client experience, because you’ve really been challenging us to look at client experience you have, like, the leadership team, meet, read, unreasonable hospitality, and it’s all about, like, what is the client? Actually? Experience, power moments, also, same, same concept, yeah. And so in a from a client perspective, it’s weird, because at infomedia, you build a site, you have this project manager who’s like, leading you the whole way, like you’re getting close to you’re really trusting them, and then as soon as the site launches, you never talk to them again. And then the account manager then has to start a whole new relationship with them, and they do a great job doing it. But why are we doing it? You know, like, what we’re really doing this combo for is now it’s like the client will come on, they’ll be introduced to both the account manager and the project manager. The Account Manager through production will just kind of pop in at a couple different places, probably the first meeting with the client, maybe design or something like when they see the design comps, depending on the size of the client. And then as we get closer to lunch, and we actually they’re already involved when we get close to lunch now, so that way, when they launch, they’ve already met their account manager, the client is happy with them. But also the account managers want this because they can. There are so many things that come up in production that it’s like, this would be cool to do. This would be cool to do, but they’re not doing it right then. So this way the PAM and the am can talk. Yeah, I was like, am I using this name? They can talk and then the AMS can put, can be tracking those things, right? So that then once they launch, they can be like, hey, you know, you wanted to do media, and it wasn’t the right time while we’re building the site, but maybe it’s the right time now. So they’re not having to, like, start from scratch, and we’re not losing all that information, right? Because as a company, we were really like learning the client twice, like in production, and then once they launch, which doesn’t make a lot of sense. And so much of this came from the teams too, because the project managers and the account managers work really closely together, like they all go to Sales Club, which I feel like is really cool. I’m jealous. Actually, I only got to go to one sales club, but
Jason Lovoy
I haven’t been to one yet. I have not been, but I hear good, good things, yeah, so,
Carrie
well, I had something I had to present as I was there, but, yeah, I hear great things. And I think the uptick MCS and maybe some of the account managers are coming too, which is really cool. So. I think I’m really excited about this shift. I think it’s a natural shift, because those R Pams and AMS have been working pretty closely together anyway, so this is just going to be more closely together.
Jason Lovoy
Yeah, no, I agree. I think it’d be I think it’ll be great, yeah, I know it’ll be great, yeah.
Carrie
So we do have a few like title shifting things that are happening just because of that. So first of all, with Janna, I didn’t want to be clear to everybody, Janna staying on the same level. So she’s head of a department now, she’s still going to be head of that department, right? She’ll be working now. She reports to me. She’ll be reporting to Pam now, right? So her level is not changing. She’s equal to Brad and Caleb, but I think she’s going from head of project strategy, or, yeah, head of project strategy now, to head of client strategy, so she’ll be doing a few more things. Pam is excited, because Janna is going to be able to get some more numbers out of teamwork, and Pam will have more numbers to play with.
Jason Lovoy
So she’s pumped. But all
Carrie
of that is staying pretty much the same. And I’m trying to think, Oh, yeah. One more logistical thing I wanted to mention that we will roll this out slowly, because we don’t. So we’re not going to just take every client who’s currently in production and be like, surprise, here’s your account, right? Yeah, right. First of all, that’s too much on Grayson and Irving at one time, and it’s also not good client experience, right? So we’re really going to start this as new clients come in. And our goal is that by 2027 everybody will have both. So we will have a little bit of a murky time, because we already have people in production. So at this point, you’ll just have to ask the PAM like, is there a name on this?
Jason Lovoy
Yeah. But I think the emphasis of them making sense that they’re working closer together. I think I’m not saying there was a wall there before, but it’ll least make more sense that they’re Yeah.
Carrie
I think they Yeah. I think they honestly. I think they’ve started breaking the wall down, yeah, and then that helped us to see, like, why is this wall here? Exactly? Yeah, I’m excited. I think it’ll be really cool. And I think Janna and Pam are excited too. So we also have a promotion Yes, for PAM?
Jason Lovoy
Yes, Pam has been here 10 plus years. Yes, think 12, if I’m not mistaken, probably
Carrie
more than me. So that’s all I know. Yeah, she’s done an amazing job. Also, in case you’re listening, you don’t know, like Pam has really built out the account team. It used to be that clay sold outside sales, and then Pam worked with inside sales, and that was it. And now she’s built a team of, well, first Leslie and then Michael Green, and then Taylor. Now Taylor’s even moved on to a different department, still selling, and now Grayson and irvy and Michelle, who is critical to what they do, I would say that. But you know, Pam would say that also.
Jason Lovoy
And Michael Green still selling too, just, oh yeah.
Carrie
Yeah, exactly. So, yeah, like, I think that Pam has been doing more than her role for a long time. As you feel like anybody who has ever mentioned a problem in front of Pam knows that, like one time I pointed out a pile of boxes next to my office. I was like, hey, Pam, look at those boxes. And she was like, I’ll take those. I was like, That was a trick. You’re not supposed to take that. But I think that is a great thing about her, is that she’s always willing to jump in, even if it’s not like in her quote, unquote job description, yep. And one thing she’s jumped in on a lot is the financials of infomedia.
Jason Lovoy
Yes, she definitely jumps in on that, yeah, so she nerds out on it a little bit. Yeah, I forget, like when she expressed interest, but she said, I remember she sat me down one day and said she had a dream of one day, yeah, doing nothing but numbers. Yeah. Want to do that doesn’t even make any sense, but
Carrie
when it’s weird, because she is so good with people, yeah, but I also think that’s part of the reason she’s so good with our numbers, because she just, she doesn’t just see them as numbers like, I feel like she sees numbers in the way that they’re telling a story of how the company is doing, how departments are doing, even personally, and how client like, what clients want, what’s working.
Jason Lovoy
I mean, I agree. I mean, I could answer a couple different ways, but I guess it’s like, yeah, when you’re talking to clients. It’s all of her well, the ones that was trying to figure out how to say this, but they caught, they really like working with Pam and enjoying Yeah, she’s, she’s, she provides solutions. She’s able to see things and communicate things in a way that’s not natural? Yeah, no, she really does. It’s like, because I don’t think she’d been in technology, on the technology side of things before she came here, yeah, and she just kind of got it. It really didn’t make sense. So compliment to you. Pam, she’s very practical, very practical. And she she applies that same thing, not just on the technology, but when she started looking at the numbers, it was like, Okay. And it’s like, me and my dad at different times, would communicate the numbers, and everybody be like, Oh my gosh, yeah. This stresses me out. What are you talking about? Are we does this mean, I don’t know if we can say this, but does this mean we’re going out of business? Yeah, no. This is just, this is what really happens in a business and and we weren’t always able to communicate in a way. It’s like, well, maybe we shouldn’t do this anymore. Maybe we shouldn’t, and it wasn’t that we didn’t want to do it. And I say, like, Brad as an example, he’d say, can I say? What Brad was? What would Brad say? What would Brad What’s it? What’s an example of what Brad might respond?
Carrie
I mean, I feel like Brad says everything is garbage, yeah.
Jason Lovoy
But he would, but also, when you’d sit down, he would probably tell you, like, what would be better, yeah, and anyway, but Pam was able to take that. And just even as simple as, like, I feel like she’s saying the same thing, I would say, yeah. But it wasn’t everybody said, Oh my gosh, this is so great, so helpful. Pam, I was like, Yes, this is what we’ve been asking for. Are you serious?
Carrie
Well, I think there were a couple things there. One, and I feel like I probably overuse this metaphor, but I think you and John are kind of taking like the Eagle Eye View, like really high up, like looking at the overview, and she takes more like the Hawkeye view, so she’s still high up, but it’s not like as I don’t want to say existential, because that’s not right. But you’re really looking at like numbers on a very long term basis. You’re looking at numbers of all three companies, all those things, kinds of things. Pam is able to take like the infomedia specific P and L and make direct correlations to Hey, because you sold this project, we will get this amount of money. Or she’s able to forecast things like saying, hey, our February is usually aren’t great, so we need to be pretty frugal until at least April, because we need to get past q1 because she’s looking at past years and seeing those patterns. So, yeah, yeah, can I
Jason Lovoy
just say that like I knew what I wanted with her being able to forecast numbers into the future, and I couldn’t figure out how to tell her, and I and, anyway, yeah, once she figured it out, she’s like, interpreting what I’m trying to say. It’s like, oh, I think I finally get it. Yeah. Anyway, has it not been beneficial to say, hey, in three months, we’re gonna need x because of this, that and the other as like, Oh my gosh. It’s like, we may not be where we need to be, but we at least know it’s coming. Yeah, it’s, it allows you to prepare for
Carrie
it well. It helps all of us to pivot all the way from maybe we don’t assign out as much freelance this month, until we make sure we’re in a better place. Or maybe we, maybe we do, you know, maybe we want projects to move more quickly, so maybe we do assign it out. Or maybe we, like, start really pushing media projects, because maybe Dev is behind, like she’s really able to tell a story with numbers. I feel like I kind of approach things as far as, like, telling the story through maybe organ organizationally, if that makes sense, or the way, or people, and I understand the numbers, but that’s never my first stop. And Pam kind of is the other side. And I feel like that’s been really nice, a nice compliment.
Jason Lovoy
Yeah, I think totally agree, yeah, she just gives a different, different perspective, yeah, which is sometimes annoying, yeah.
Carrie
Sorry, Pam. It is unfortunate for her that we always have to say that like Pam will let me What’s
Jason Lovoy
Pam gonna say? Yeah, when you get bracelets, what would Pam say? What would Pam do?
Carrie
I went to lunch with Russell and Emory, and it turned out to be a work lunch. We just talked about working the whole time, and so time. And so then Russell said, Well, can’t we write this off? Because we talked about work, I was like, Pam, would never let what would Pam? I can’t go. I can’t write this off. So, but those are really good. It’s kind of it’s really helped us to keep stuff in life. So because of all of this and she, we’re. Promoting Pam to Vice President of accounts and revenue.
Jason Lovoy
Think that sound that pretty much sums it up. Yeah, exactly.
Carrie
I think the first time maybe she had a job title that covered all the things she’s doing.
Jason Lovoy
She’s moved around quite a bit, yeah, yeah. And I think you know, when she moved into the account side of thing, it was almost like, You’re really good. We know you’re really good at this. We know clients. We know you’re a problem solver, yeah, if it’s okay as like, yeah. So it was never really a sales job, right? Yeah? She said, Well, I’m never gonna do sales perfect. Yeah, yeah. I don’t know if it was said exactly like this. I’m like, Pam, I don’t want you to be Yeah. I just want you to tell clients what they need. And then you say, Can you do that? Yeah, well, of course, I can tell them what they need or what I think they should do. It’s like, that’s perfect. That’s all you have to and then can you tell them how much it’s gonna cost to do that? Well, yeah, perfect. That’s all we want you to do. And said, That’s kind of sales, but we don’t have to call it sales, yeah? And really, that’s what clients don’t want to be sold to. No one does, yeah, is, but we do want to be told what we need to be doing and looking out for us. And Pam has done a great job with that, and then, like, I say she’s doing that exact same thing on the revenue side, yeah? So I don’t know if that’s normal to have the title we have, but I think it works. Yeah.
Carrie
I think it’s like, very good for where she is right now, and she’ll continue develop to develop both of those things, but that’s what, yes, she is taking on a department. But so much of this is because she’s really been doing this job for a while, which I do think is kind of how you get promoted at a small business, not just ours, but any small business, is you’re kind of doing that job for a while, and then after like, four or five months, somebody notices, like, I think I got one of my first promotions when you had to introduce me as, like, a copywriter or something communications, and then you were like, hey, I need to promote you. Because this seems weird. Like, that was a that was weird. Like, that’s not what you actually do, you know? Because it’s like, I had started doing more stuff, and then I got the title where, I think possibly at bigger companies, it’s the opposite, like, you get the title first, and they hope that you rise to the occasion.
Jason Lovoy
But, and we have done that several times, yeah, but it doesn’t work out. Yeah, there’s people. I mean, most of those people are not here only because we tried to force something that didn’t work. Yeah, and it has worked sometimes, yeah, but not it, yeah. It’s like, what you say, it’s easier sometimes to recognize something that somebody’s good at, and then, well, when
Carrie
somebody is saying, like, I’m just going to step in and do this because it needs to be done, then it’s easy for on from the outside to see like, oh, this person’s good at that. And I know that because they’re already doing it, you know.
Jason Lovoy
So and let me just say this, Pam loves when we talk about her
Carrie
and everybody please send him an email, like a glowing email, yeah.
Jason Lovoy
Just say Yeah. Something just She actually doesn’t highlight Pam. She loves it. It’s like, I don’t know who’s worse, her or Jimmy. Jimmy’s pretty bad, too. He doesn’t like to be called out, so I’m calling you out too, Jimmy, you’re doing a great job.
Carrie
Yes, that’s true. Pam is very She’s not listening anymore. She’s probably, yeah,
Jason Lovoy
she’s tuned out. She tuned us out. Yeah,
Carrie
oh, I did want to mention we’re changing my title slightly to Senior VP, just to keep everybody on the same level.
Jason Lovoy
You’re doing a great job, too. Thank you.
Carrie
Okay, but I wanted to close out with localist lab.
Jason Lovoy
Oh, yeah, that’s right, because we’re changing, yeah? Changing one quick coffee. Yeah, one quick coffee. A little bit. So yeah, tell us about that.
Carrie
Carrie. Well, I love how this turned out, because it was Lane’s idea. I think you had asked lane to do kind of a plan for if we were going to promote the localist podcast, what would we do? She had a great plan, but we stopped spending money, right? When she gave us the plan, yeah, Pam basically told us, so we weren’t able to implement that. But one of the things that she had said was, you guys are trying to build two sub brands. You’re trying to build one quick coffee and the locals, and you’re not really putting money into either, right? So it might go better if you just make it one brand. And she suggested the localist, because it you don’t have to explain what it is, you know, like one quick coffee. You still have to have a whole thing about sure what we’re actually talking about, right? So I thought it was a great idea. We all did, and then we also wanted to do something that incorporated all of the companies, yep. So it’s still going to be primarily brought to brought to you by infomedia, yes. But we’re really going to be sponsored by uptake and tempo and also infomedia studios as well. So we’re going to have, we’re going to try out having little tables or booths for each of the companies. I’m going. Try to do an intro that kind of explains more about what everybody does, yeah? So I think that’ll be fun. So it’ll be more of a group project, group effort, yes, um, and I’m excited about the lineup. We’re gonna have a couple speakers from uptick, as well as some infomedia favorites,
Jason Lovoy
favorites, yeah,
Carrie
and that information is on so if you’re, if you actually work for the companies, you don’t need to sign up for the Eventbrite. I’d actually prefer that to just show up, show up and but if you have, if you have get people like friends you want to invite, or clients you want to invite, there’s an events page on infomedia, and they can sign up there. Perfect. That’s the easiest way to sign up. Good to know, yeah. And we’re also going to be adding some localist podcast episodes that are kind of like deep dives with experts from different companies. So I think, I think Caleb is going to do the first one, and then we’ll have different people through the year. But I finally realized, like, we’ve, we’re, we’re trying to build a bunch of people’s personal brands. Like, we have so many people who are putting effort into doing speaking events and newsletters. And like, I know, like Lance and lane and Matt and Katie, and you know, all a lot of us, and we also have a podcast we record here, correct? Well, it helps your personal brand to be on a podcast, but we weren’t ever inviting them on, so I was like, Okay, this is silly. So we’re gonna do some kind of, like advice line type of episodes, and we’ll have our people on, and then also we’ll send up tick the uncut version so that they can cut those and use them as social media. Sounds pretty perfect. Yeah, I think that having the event change to be the localist kind of got me thinking about it as a, like, a broader right, like, how can we actually serve all the companies too? So, yeah, we’ll still have the business owners on, but just not for every single episode, yeah, yeah, yeah. And we have so many podcasts.
Jason Lovoy
I think for March. It’s coming up, yes, coming up in
Carrie
Yeah, march 19 is the first localist lab perfect, and it Saturn this year. That’s right, yeah. And we’ll have parking. There’s paid parking right across the street, so for clients and stuff. But also we have free parking. Caleb said we can park it in the Redeemer church parking lot, so that’s a couple part blocks away. So if you don’t feel like paying for parking, we’ve got some free parking over there too. Yeah, perfect. And we’re still going to do tacos and coffee.
Jason Lovoy
Yes, Lady Bird tacos. Yeah, one of my favorites, I feel
Carrie
like, Lady Bird is now like, my like, Grayson, or maybe it was Mary. I think she went to Lady Bird and she was like, Well, I went to Lady Bird and I didn’t see Carrie there, so did
Jason Lovoy
I really go? Yeah? Did it really happen?
Carrie
So cool. I mean, that’s all I had on my list. I think those are the things we’re getting asked about a lot and that are really happening now, yep, that’s it awesome. Well, thanks, Jason. All right, see what? Wait, yeah, I have an outro. What am I
Jason Lovoy
calling, right? Is it an outro? Yeah? Okay, perfect, yeah.
Carrie
Okay, so that’s it for this episode. Office hours with Jason Lovoy. We record right here in the social studio. So if you have a client who could use a podcast or short video clips for their social media. We would love to help them create it here. So talk to us about that, and thank you for listening. We’ll see
Jason Lovoy
you next time.