A Site That Focuses on the Details
Dr. Choi’s practice offers some of the most advanced surgical eye care in the region, and his new website needed to reflect that level of excellence. We built a modern digital experience that mirrors their boutique, beyond-the-basic approach. Clear design and streamlined navigation guide patients through their options without overwhelming them. We also designed the site to be easy for the team to update internally, giving them the flexibility to add services, showcase video testimonials and keep content fresh.
Designed to Build Trust and Drive Action
This site is about more than aesthetics; it’s a conversion tool. Dr. Choi’s patients value both expertise and personal attention, so we crafted messaging and visuals that inspire confidence and comfort. The homepage leads with credibility and simplifies the patient journey, reducing the number of clicks to get the information they need. Whether visitors are scheduling cataract consultations or researching vision correction options, the site is designed to encourage next steps — turning curiosity into contact.