The Power of a Strong Brand
Inspired by USTA’s solid national brand guide, our design team was tasked with serving up a website that reflects tennis’s exciting, fast-paced nature. We used their vibrant brand colors to bring energy into a sleek, clean design. That, combined with subtle nods to the lines and shapes of the sport, resulted in a website that not only calls tennis players to action but also clearly directs them to the information they need.
Copy Can Be Fun
As we were creating this site, it was important to us to remember the actual meaning behind tennis — to have fun! We aimed to write website copy as lively and action-packed as watching a tennis match. From witty headlines that serve as the perfect opening volley to the compelling calls-to-action that call users onto the digital court, every word was carefully crafted to be playful. And the best part? All the tennis puns, of course.