
Show Notes
Establishment of Sons Donuts
- Discussion of reallocating space for production and storage.
- Decision to handle layout and design internally for quick and affordable development.
- Jim’s hands-on approach with construction and furnishings alongside his sons.
Distinct Customer Base and Offerings
- Carrie and Jim discuss the unique coffee experience at Sons Donuts despite being next to Starbucks.
- Cross-traffic with Starbucks customers.
Mountain Brook Location and Services
- Offering full barista services in Mountain Brook versus simpler past shop offerings.
- Carrie highlights the creative “milk bar” at Sons Donuts.
- Jim’s satisfaction with the combination of high-quality espresso drinks and excellent donuts.
Business Transition and Logistics
- Decision to operate a single location handling staffing and logistic challenges.
- Use of equipment from Steel City Pops to minimize costs.
Business Evolution
- Initial focus on brand establishment in Mountain Brook.
- Introduction of popsicles after about a year at the new location.
Engaging Customer Experience
- Discussion on the open kitchen concept and “food as theater.”
- Sons Donuts’ visually engaging and shareable food elements.
- Jim’s appreciation for customer engagement with food preparation.
Industry Challenges
- The difficulty in the restaurant/small business landscape post-Covid.
- Addressing labor costs, staffing turnover and logistical challenges.
- Jim’s strategy of prioritizing hireable skills and good attitudes over experience.
Diversification and Catering
- Over 50% of sales from catering, events and the food truck.
- Collaboration between Infomedia and Watkins’ business.
Personal and Business Reflections
- Jim describes the challenging period and eventual expansion that improved their quality of life.
- The significance of capable people and management in success.
- Transitioning from Steel City Pops and insights into the sale and difficulties therein.
Public Perception and Real Challenges
- Discrepancy between real business challenges and public perception.
- Importance of family, health and relationships.
- Navigating rumors and misunderstandings.
Mentorship and Business Background
- Jim’s transition from music major and worship leader to food business.
- Nine-month informal business education at Dreamcakes Bakery.
- Significance of learning from established businesses.
Find full show notes, including links mentioned in this episode, at carrierollwagen.com.
Carrie Rollwagen