Show Notes
Local SEO Breakdown
- Google Business Profile (GBP) is your business’s digital front door.
- Claim, complete, and consistently update your profile to rank higher.
- Accuracy, consistency, and activity are the foundation of local SEO.
- 95%+ of consumers check reviews before buying; GBP helps you control the narrative.
Real-World Examples & Quick Wins
- Grayson shares examples of great vs. poor GBP listings (tequila bottle at the Apple Store, anyone?).
- Taylor breaks down practical steps: verifying your listing, posting updates, and managing reviews.
- Pam advises on using high-quality, current photos — never stock images.
- Seasonal updates and video clips can boost engagement.
Tools & Tracking
- Use Google Insights, GA4, and UTM tracking to monitor what’s working.
- BrightLocal helps visualize searcher hot spots in your area.
- Posting regularly and responding to reviews shows Google you’re active and trustworthy.
Future-Proofing Your Visibility
- Google’s diversity update limits domination of one business across all results.
- Tip: Link GBP to location-specific pages to spread visibility.
- Consistent SEO effort is like staying on a treadmill — pause too long, and you slide back.
New SEO Metrics to Watch
- Engagement rate, time on page, scroll depth.
- Keyword impressions = visibility.
- Backlink growth & domain authority = trust signals.
