When we design a website here at Infomedia, we know that’s just the first step in the process — marketing that website, updating content and maintaining the website are all important, and we want to help our clients feel empowered to do as much as possible. We provide monthly free Lunch & Learn trainings here in Birmingham, and we share webinars of those same trainings here after the event in case you need to miss a training or aren’t located in Birmingham. Want to attend a Lunch & Learn in person? Click here to check out the schedule and sign up. Or read on to watch your webinar!
Putting Words to Work: Write Your Own Website Copy
A website without words is missing a key element — it’s unlikely to be indexed favorably by Google, and it probably isn’t communicating to customers and clients. Words are an important part of website building, but it’s tempting to focus on images and development and leave text as an afterthought. You'll learn: How to incorporate keywords into copy, how to utilize existing marketing materials and how to get help when you need it.
Get Found & Get Noticed: Make the Most of SEO and Local Search
So you have a website that you love — now what? When you’re proud of your website, you want it to get noticed; and you know you’ll get more business if you can get more traffic to your site. How do you make it happen?
Analytics 101: Reading and Using Your Results
In this webinar by Pam Sanderson, we share insight into the world of analytics and reviews how to use, access and read analytics. This 101 course focuses on who is coming to your website, how they are getting there and how they are interacting once they do get there.
Social Media Strategy: Don't Work Harder, Work Smarter
Learn social media strategy with Infomedia Digital Strategist Alexis Barton.
Be a Better Blogger: The Surprising Magic of Content Calendars
Carrie Rollwagen shares tips for coming up with blogging ideas and creating a blog schedule. She shares Infomedia's blogging worksheets and a link to our downloadable calendar.
Give Your Website a Tune-Up: Simple Tips for Top Performance
In this Lunch & Learn from March 16, 2017, Infomedia developer Jonathan Walls shares tips for improving your website. We cover resources for free images for your website, how to assess the current content of your website, how to test the loading speed of your website and more.
Rethink Content Strategy: Get More from Your Newsletter, Emails & Social Media
In this Lunch & Learn from 2016, we share strategy for great Twitter, Facebook and Instagram accounts — as well as newsletter and email content — using Infomedia as a case study.
What Should My Blog Say? Learn to Write Blogs that Suit Your Business
In this Lunch & Learn from 2016, Infomedia presents a free training on writing blogs for business. Includes ideas about who should write your blog, what you should blog about, and how to promote your blog on social media like Facebook, Instagram and Twitter.
Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic
In this Lunch & Learn from 2016, we present a free training on how to prepare your website for holiday traffic including Christmas, Cyber Monday and Black Friday.
This half-hour training video will walk you through logging into WordPress, editing and adding pages and posts, adding photos to the Media Library and editing headlines and fonts.