Research firm streamlines copy
and updates color palette and design

Southern Research

lab technician places a glass slide under a microscope in a lab
screenshots of Southern Research website homepage on various devices

The Challenge

Southern Research works in the realm of cutting edge science and technology every day. Yet its discoveries were a bit lost. Other layout refinements were needed to ensure the information remains clear and user-friendly.

Our Concept

An updated color palette and streamlined copy showcase science in an elegant format. The update also highlights the wealth of expertise Southern Research offers through the inclusion of “Recent Stories.” The navigation panel and custom forms have been adjusted to keep the content fresh.