Long and strong company culture
creates a stand-out site

O’Neal Steel

The Challenge

O’Neal Steel has a rich legacy in the metal industry, and they wanted to highlight their history on their website. The team also wanted to drive product sales, so pushing site traffic to their PRONTO ecommerce site was a top priority.

Our Concept

We handled both the rebrand and website launch for O’Neal Steel. From creating the brandmark to completely reimagining the website, we worked with O’Neal every step of the way to be sure what we created was in line with their company values. A few highlights: We wrote SEO-rich copy about their people, mission and history. We created custom instructional graphics for the homepage and featured vintage company photographs and handled strategic use of the O’Neal Industries promotional video. And to ramp up traffic to their PRONTO ecommerce site, we designed a PRONTO Promise page with calls to action.