O’Neal Industries

Homepage refresh gives new purpose to holding company’s website

O’Neal Industries wanted their website’s homepage and content to be less product-focused, and instead focus more on their culture and family of companies. Infomedia delivered with a homepage refresh, a homepage loop video and updated website copy.

Hitting the nail on the head

O’Neal Industries is the parent company to nine subsidiaries with over 4000 employees. Prior to their homepage refresh, ONI received lots of calls and inquiries from customers seeking to purchase steel products. The goal of the website refresh was to clarify the company’s purpose while showcasing their strong culture, and that’s exactly what we did.

New-and-improved structure

The new homepage provides necessary context about O’Neal Industries and their purpose within the family of companies. There’s lots of information on the website, and our team ensured that it’s structured in a cohesive, organized manner that captures the user’s attention and effectively guides them through the website.

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