Initials with a meaning
The designer, Samantha Humphries, decided to use Carrie’s initials to see how the C and R could work together for her new logo, eventually landing on an apostrophe-like punctuation mark containing the two letters that sits above Carrie’s name.
The mark can also stand alone if needed.
A brand with a purpose
Samantha also made sure that the new logo would complement Carrie’s Localist branding in order for her to create cohesive co-branded content.
Carrie ended up with a beautiful new website in addition to the branding, and our team was excited to have the opportunity to execute a project for one of our own.
Carrie ended up showing some photos of book covers that she liked, which proved to be an excellent starting point to create the color palette for her brand.
Digital Brand Guide
Infomedia created a comprehensive, cohesive brand guide for Carrie. Her new distinct guidelines build authority, serve as a standard to prevent confusion between other brands and help her communicate effectively.