Cast iron pipe company gets
user-friendly update

AMERICAN Cast Iron Pipe Company

american industrial piping
American's website displayed on a computer, tablet and phone

The Challenge

Just as their products control flow, AMERICAN wanted to control the flow of visitors to their website. Their goals were for customers to have a better user experience when it came to learning about the industries AMERICAN serves, the products they offer and the recent projects they’ve completed.

Our Concept

We worked closely with AMERICAN to create a website that represented their company while being easy to navigate for first-time visitors. To do it, we used calls-to-action on the homepage, restructured their site blueprint and created a design that was intuitive and attractive.