
Show Notes
Introduction:
- Host Carrie Rollwagen introduces the topic of social media captions and the importance of tailoring them to each platform.
- Guest, Alana Harmond, is introduced as the Marketing Manager at Infomedia.
Tips for Writing Social Media Captions:
- Different captions for each platform are necessary due to varying character limits and audience demographics.
- Writing in a human, not robotic voice is emphasized.
Instagram:
- Audience skews younger, aged 18 to 34.
- Second most preferred customer service social media platform after Facebook.
- Emphasis on visual content; mentioning the importance of front-loading important information in captions.
Facebook:
- Despite popular belief, it is the most used platform worldwide with significant daily active users.
- Performs better with images; allows longer form writing.
Twitter (X):
- Twitter remains popular with an audience skewing slightly older and more male.
- Engaging longer tweets tend to get more engagement.
- Images not as important, use of hashtags recommended but limited to two.
LinkedIn:
- Specific audience of young professionals and business-focused users.
- Longer form writing performs better; suitable for repurposing content and discussing services.
Conclusion:
- Refreshing and necessary for business owners to update themselves annually in response to evolving platforms.
- A fun personal anecdote about an app for deleting photos.