Video content is awesome, especially on websites. It helps tell your story and showcase your brand, so it’s a great asset to have. But there are some things to keep in mind when adding videos to your website. One of the best ways to add video to your website is to utilize YouTube.
There are several benefits to using YouTube. One is that YouTube can give your video exposure that it may not have had if you uploaded it directly to your website. YouTube is a search engine, so your video may come up organically if people search for content that relates to your video. And the best part is that it’s free!
Another benefit is that when you upload a video to YouTube and then embed it on your website, YouTube will be hosting your video. YouTube’s servers are huge — much bigger than most servers — so the performance of your embedded video will be faster and better than it would be if you uploaded it and hosted it directly on your website. Uploading video directly to your website can slow it down, and it’s often pretty expensive to pay for faster performance.
Building a content bank on YouTube can also be beneficial in several ways. It’s good for SEO, and you can link your website and social media channels to your YouTube profile to make sure that your videos are associated with your brand. It’s also a good idea to fill out all the fields when you’re uploading the video — this can help SEO as well.
You can also use a platform like Vimeo to host your videos, but if you’re looking for the SEO benefits, YouTube is probably your best option.Michael Kierspe