What’s the secret formula for an email newsletter?

There are lots of things you can include in your email newsletter, but what are some must haves? We recommend checking out Marketing Made Simple by Donald Miller, which is a step-by-step marketing plan that provides an effective template for a nurture email. (A nurture email is when you give your audience something for free within the email.)

  • State the problem
  • Deliver the strategic tip/value proposition (break it into 3 steps if you can)
  • Position yourself as the guide
  • Remind your audience that you have a product to sell

You may be worried that this template will sound too formulaic, but usually once you get your content into the template, the email sounds more unique to your brand.

Carrie Rollwagen

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