How can I repurpose content that I’ve already created?

When it comes to creating content, repurposing previously created content (instead of reinventing the wheel every time) is a helpful way to maintain consistency. So what are some ways to do that? Here are a few:

  • Turn blog posts into infographics for social media posts
  • Reword excerpts from blogs for marketing emails
  • Reuse photos from social media as featured images for blog posts

You can repurpose just about any kind of content — blogs, social media, email newsletters and photos are all great examples. And it’s not hard to make repurposed content feel original — most people aren’t paying close attention to everything you post, so as long as you’re not directly plagiarizing yourself, you’re probably good.

Alana Harmond

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