We’ve all heard it: “New year, new me!” It’s the season of fresh resolutions and new goals, and the same can be said for your website, too. There are a few ways you can refresh your website going into the new year.
One of the most budget-friendly ways to refresh your website is by adding new content. Think about your overall strategic message and the words, photos and/or videos on your website — all of these things are a great way to make your website feel new without spending tons of money.
So where do you start? First, get a budget in place, and once you know what you’re working with, you can think about hiring a professional to take your content to the next level. Someone that works in the digital space is very valuable, as writing for the web is much different than writing for other mediums.
If you don’t have the resources to hire a professional, you can start with our free training on how to write your own website copy. It may be more cost-effective to hire a copywriter if you already have a sort of base to work with.
Another thing to consider is refreshing your photos and/or videos. Infomedia has a media team that works directly with clients to capture photos and videos that complement their websites seamlessly. Our team knows exactly what you need for your website, so you won’t have to pay for all the extra stuff that you may or may not end up using.
If you’re ready to start refreshing your content, contact us! We’d love to collaborate with you to plan and execute website content that fits your specific needs.Clay Conner