Crafting a Standout LinkedIn Profile

If you’re not currently on the job search, you may feel like your LinkedIn profile isn’t that important. But that’s not the case — your LinkedIn is a representation of both your personal brand and your company’s brand, so it’s important that your profile represents you well.

First on the list is to make sure that you have a well-written summary on your profile. Keep it brief, but engaging — try to be informative and showcase your skills and experience in both your summary and the headline on your profile.

It’s also important to use good photos. Just like the photos on your website represent your business, the photos on your profile represent your professional endeavors — so it’s best to stick to clean, relatively professional looking photos for your profile and cover images.

LinkedIn allows users to add lots of information to their profile, including skills, publications, awards, volunteer work and more. When it comes to your skills section, focus on the skills that are relevant to your role and industry. And if you have awards, publications or volunteer work, be sure to include those sections, too.

One cool thing that Alana’s loving this week is Pokemon Sleep, which is a sleep tracker combined with a Pokemon game. What more could you want in an app?

Alana Harmond

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