Google has recently released some big updates to their algorithm, and overall they’re good changes that prioritize user experience. In terms of content, Google prioritizes quality over quantity — they would rather you post one authoritative, well-written blog post per month rather than four mediocre posts per month.
What Google is looking for is called EEAT:
- Experience: Google wants to see you answer questions, prove your experience in the industry and provide a user experience that’s organized and straightforward.
- Expertise: Do other industry professionals agree that you have expertise in the industry? (This mainly refers to backlinks from other websites/articles where people are referencing you.)
- Authoritativeness: Google wants to see you speak in a way that lends credibility to your services and what sets your business apart.
- Trustworthiness: Be sure that your brand looks trustworthy and reputable by using original content that isn’t stolen or plagiarized.
All of these factors tie together to present your brand as a trustworthy authority in the industry. If you can create content that successfully represents each of these values, you’ll look great to both Google and your audience.
Pamela Sanderson