How do Google’s algorithm updates affect my website?

Google has recently released some big updates to their algorithm, and overall they’re good changes that prioritize user experience. In terms of content, Google prioritizes quality over quantity — they would rather you post one authoritative, well-written blog post per month rather than four mediocre posts per month.

What Google is looking for is called EEAT:

  • Experience: Google wants to see you answer questions, prove your experience in the industry and provide a user experience that’s organized and straightforward.
  • Expertise: Do other industry professionals agree that you have expertise in the industry? (This mainly refers to backlinks from other websites/articles where people are referencing you.)
  • Authoritativeness: Google wants to see you speak in a way that lends credibility to your services and what sets your business apart.
  • Trustworthiness: Be sure that your brand looks trustworthy and reputable by using original content that isn’t stolen or plagiarized.

All of these factors tie together to present your brand as a trustworthy authority in the industry. If you can create content that successfully represents each of these values, you’ll look great to both Google and your audience.

Pamela Sanderson

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