The homepage of your website is important — it’s the first thing visitors see, and you want to make a good first impression. The content you should have on the homepage generally depends on your business, but there are some things that are important for everyone.
A good starting place is to make sure that you have copy on your homepage — not just photos. You don’t want to make your visitors scroll through tons of pictures to get to the information you want them to see, and if you do, you’ll likely lose traffic. Think about what your users want to know and make sure that information is easily accessible on the homepage.
It’s important to prioritize what’s most important to your user. What are the key actions you want the user to take? What do you want them to know right off the bat? Think about those things, and base your homepage content around that. You have seconds to capture someone’s attention, so you need to talk to them immediately instead of making them sort and scroll through meaningless content.
And remember: you’re not locked into the content you choose. Your website content can and should change on a regular basis, so if you’re not able to feature everything all at once, it’s okay to switch it out regularly. You can also use your blog to provide relevant information on the homepage. But if you do have a blog feed pulling into your homepage, be sure to keep your blog up to date!
If you’d like to work with Infomedia to refine and optimize your homepage, call us at (205) 823-4440 or email us at support@infomedia.com.