What are best SEO practices for my blog?

Michael Kierspe poses for a picture next to some shelves at the infomedia office.

SEO, or search engine optimization, will help you with many different aspects of your website. If you want people to find your website and see your content, your blog is a great place to add some SEO value.

Your blog may not be your number one focus, but it can help you establish authority in your industry. It’s a good idea to keep SEO and keywords in mind from the beginning. So when you’re planning topics and content for your blog, keep SEO in mind. 

Google loves to see when your content answers questions fully. If you’re writing a thorough blog to answer a question, you can use targeted keywords to help you fill in content without adding “fluff.” A great resource for learning about keywords and popular questions is answerthepublic.com.

Once you’ve determined your keywords and some questions you can answer through your blog, the best approach is to write your blog for readability. You definitely want keywords in the title of your blog and the meta description if possible. Google reads your meta description and they use it to build their search engine result page. 

Headlines are also important when it comes to blog posts and SEO. If you can include keywords in your headlines, that’s even better! It’s also worth noting that your headline tags are formatted correctly (H2, H3, etc.). If Infomedia built your website, we ensure that all blogs are coded correctly for headlines.

Once you’ve published your blog, it’s time to share it on social media. The best way to ensure that your social post is pulling the correct information from your blog is to use OpenGraph. We suggest talking to a developer to learn more about setting up and managing OpenGraph.

Michael Kierspe

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