Videos are a great way to diversify your content and engage with your audience — people are more likely to spend more time on your website if you have a video on your website, even if it’s just a homepage loop. They’re a great way to succinctly tell people about your business in a visual way, and they’re very versatile since you can use them for things like social media, too.
When you add a video to your website, it’s best to upload it to YouTube or Vimeo first and embed it on your site — that way, the video won’t slow down your website.
As far as best practices go, aim for videos that are easy to watch and understand. Starting with a clear and concise script can help you stay on track. It’s also important to consider the quality of the visuals, sound and editing — the small things can make a huge impact.
If you’re ready to get started with a video, our team is here to help. We have a team of expert videographers and editors that can bring your ideas to life, so get in touch with us!Pamela Sanderson