Analytics 102: Making Your Analytics Work for YouAugust 17 | Register Now
Analytics are essential for understanding how your site is performing with customers and with Google. Do you have a handle on the basics, but want to take your Analytics game to the next level? You can use Analytics to hone your website strategy and increase traffic exponentially — but to do it, you’ll have to dig into your Analytics results.
Putting Words to Work: Write Your Own Website CopySeptember 21
A website without words is missing a key element — it’s unlikely to be indexed favorably by Google, and it probably isn’t communicating to customers and clients. Words are an important part of website building, but it’s tempting to focus on images and development and leave text as an afterthought.
Video for Beginners: Basics of Making and Posting VideoOctober 19
More and more platforms are adding video functionality — Facebook has added Facebook Live and Instagram has introduced Instagram Stories, among others — but we’ve known for a long time that video can have a powerful impact for your website and social media channels. So how do you create and incorporate video into your website and digital marketing plan?