Lunch & Learns 2018
What to Expect at a Lunch & Learn
We learn, we eat lunch, we network, and we get the tips we need to further our careers and businesses — all while taking advantage of a natural break in our workday schedules. In the 2018 lineup, we have a photographer coming to teach about Instagram, SEO professionals who’ll cover Google tips and local search, a copywriter who will talk about finding keywords and fantastic trainers to demystify Google Analytics.
Social Media Photos Demystified: Simple Tips and Strategies to Boost EngagementJune 21 | Register Now
Coming up with content for your business’s social media accounts seems so easy — until you try to do it. How do you make social media content less confusing? And how do you take pictures that will work well on Instagram and Facebook?
Analytics Basics: Ignoring Website Data Is Costing You Money and LeadsJuly 19
Are you using Google Analytics to track how users are responding to your website? You can learn a lot about which pages people like, which ones make visitors leave, and which parts of your website could be stronger from checking Analytics and making changes to your website according to what you learn.
New Content = New Customers: These Key Changes Can Jumpstart Your Website TrafficAugust 16
Is your website performance flat? If you’re not seeing the results you want from your website, creating some new content could be the answer. We’ve gathered a few key content changes that could earn you new clients and visitors and save you money in the process.
Analytics in Action: Capitalize on Top-Performing Pages with Google Tag Manager, Landing Pages and Digital AdsSeptember 20
Want to take your Analytics game to the next level? There’s so much Analytics can do for your business, and the more you know how to use it, the better you can utilize digital ads and tools like landing pages. Learning to use Google Tag Manager can help you answer even more specific questions than Analytics alone.
Does Your Website Work for You? How to Make More Money, Get More Leads and Build Your BusinessOctober 18
Is your website just a brochure for your business, or does it actually work for you? A great website can make sales for you, bring in new clients and streamline inefficiencies. It should both save AND make you money.