Show Notes
Services at The Total Joint
Overview of services: appointment requests, free consultations
Expertise in physical therapy and orthopedic surgery
Contact methods: website, Instagram, phone
Insights on Physical Therapy and Life
Importance of movement and breath for a better life
Recommendations for professionals and specific procedures
Pain and Physical Therapy
Concept of pain and the nervous system
Holistic approach to therapy: addressing mental and emotional factors
Challenges in the industry: financial constraints, multiple patients
Entrepreneurial Approach
Focus on one-on-one care with low overhead
Importance of consistent branding and digital marketing
Outreach strategies: geofencing, Instagram, Facebook ads
Market Value and Costs
Therapist market value and overhead costs
The Total Joint’s image: cool and less sterile
Branding inspiration and rebranding process
Community Focus
Local support: Crestwood Village, local business owners
Plans for community-based expansion
Building connections and word-of-mouth growth
Business Growth and Challenges
Hiring staff for marketing and visual identity tasks
Partnerships and mentorship
Industry changes: Medicare reimbursement rates, larger company influences
Special Focus
Affirming care for marginalized groups, LGBTQ community
Personalized care and addressing misconceptions about physical therapy
Clinic Operations and Expansion
Combination of insurance-based and cash-based services
Special services: stretch sessions, dry needling, wellness services
Future expansion plans and maintaining quality patient care
Find full show notes, including links mentioned in the episode, at carrierollwagen.com.
Carrie Rollwagen