Show Notes
This week on The Localist, host Carrie Rollwagen is joined by Aaron Lane from Lane Woodworking, a cabinetry and fine furniture enterprise. Despite not fitting the stereotypical “Instagram type,” Aaron acknowledges the platform’s significance. They explore how Aaron leveraged social media into a valuable resource, forging connections with fellow designers. Aaron recounts his woodworking journey from its inception, revealing his career epiphany and how his marketing studies unexpectedly benefited him. Transitioning to business operations, Carrie and Aaron discuss managing errors while prioritizing customer satisfaction (emphasizing effective communication), Lane Woodworking’s unique hiring approach and their distinctive business practices. Aaron elaborates on pricing negotiations with clients, the dynamics of teamwork with designers and contractors and the importance of recognizing one’s limitations. Finally, they delve into Aaron’s innovative use of an Airstream as team office space, a client-favorite venue for meetings.
Find full show notes, including links mentioned in the episode, at carrierollwagen.com.
Carrie Rollwagen