You Should Be Investing in Fresh Site Content: Here’s Why

You spent all that time, effort and money getting your website ready for launch. It went off without a hitch and you popped the champagne to celebrate. Now what? If you’re thinking “setting it and forgetting it” when it comes to your new website, then you’re not getting the most out of your investment.

Janna Stevens is sitting at her desk while she is on a video call on her computer.

Your website is constantly talking to search engines. (Hint: This is what SEO is all about.) So without fresh site content, you’re essentially telling website visitors, customers and the all-mighty search engines that your website doesn’t have anything new to offer. Keep reading to learn more about why new website content is essential for SEO.

New Content Means Your Website Gets Indexed More Frequently

When you update your website with fresh content, you’re basically sending search engines a note to stop by your website. Then, web crawlers (aka Googlebots) will crawl and “index” your site using algorithms based on your content.

With new blogs, web pages and photography, it’s possible to achieve higher rankings with search engines, like Google. With that being said, new content doesn’t necessarily mean that you’ll rank higher. That new content has to be high-quality with appropriate keywords for your site to move up the rankings! 

When You Have More Content, You Have More Keywords

Keywords can be a tricky thing to master. Search engines like to know exactly what you’re talking about, which is why keywords are necessary. But if you’re guilty of “keyword stuffing,” then you’ll be penalized by big search engines too. The trick is to find the perfect balance between using your keywords enough, but not too much.

With more content, you’re able to get more keywords in an organic way that avoids the dreaded keyword stuffing. Create quality content that your audience wants to read, and you’ll be rewarded by the search engines!

Example of Keyword Stuffing:

Infomedia loves creating fresh site content! Fresh site content is the number one way to beat your competition and get to the top of the search results. Reach out today to see how we can help you with fresh site content.

You get the point. We won’t go on and hurt our own rankings with keyword stuffing — it’s that serious!

How Infomedia Can Help With Fresh Site Content

We know that content isn’t everyone’s cup of tea. That’s why our team of strategists, copywriters and videographers are here to help you create exciting, fresh content for your website. If you’re ready to get started, contact us today to see how we can help!

Alana Harmond

About Alana

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.

See more articles from Alana Harmond

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